The Role
Supports product positioning, launches, messaging, sales enablement, competitive analysis, and go-to-market programs across the Americas. Translates complex product capabilities into customer-focused narratives, collaborates with Product, Sales, and Marketing, analyzes engagement and market data, develops adoption and expansion messaging, and measures launch and messaging performance.
Summary Generated by Built In
Based in Austin, as an Associate Product Marketing Manager on the Americas Product team, you will help shape how our products are positioned, launched, and adopted across North and Latin America. You will translate product capabilities into clear customer value, partner closely with Product, Sales, Marketing, and Client Solutions, and bring market insights back into the roadmap. This role is ideal for a product marketer who enjoys combining strategic thinking with hands-on execution across messaging, enablement, and go-to-market programs.
Key Responsibilities
- Own and evolve core product messaging for the Americas, including value propositions, differentiators, personas, and use cases
- Support go-to-market planning and execution for feature releases and product launches, including timelines, product briefs, and cross-functional coordination.
- Create and maintain sales enablement assets (e.g., pitch decks, one-pagers, battlecards, FAQs, demo narratives, collateral) and ensure field teams can use them effectively
- Develop and own narrative creation to support Marketing on customer-facing content that supports the full funnel (e.g. help drive the framing and messaging for Marketing’s case studies, webinars, emails, website copy)
- Work with Product Management team members to craft launch narratives, gather proof points, and ensure messaging reflects product reality and roadmap priorities
- Run competitive and market intelligence to inform positioning, pricing/packaging conversations, and sales motions, and share the insights across the company
- Analyze product engagement data to identify adoption gaps and experience improvements
- Drive product adoption and expansion by developing adoption and upsell/cross-sell messaging, in-product communications, and expansion use cases, and by informing audience segmentation in partnership with Marketing
- Measure and report the impact of launches and messaging (e.g., feature adoption, enablement usage, competitive win/loss, and message resonance) and iterate based on learnings
- Represent the “voice of the customer” by synthesizing customer feedback, win/loss insights, and regional trends for internal stakeholders
What we are looking for
Required attributes:
- 2+ years of experience supporting go-to-market, product marketing, or sales enablement in a B2B environment (technology, SaaS, data, or professional services)
- Ability to turn complex product concepts into clear, customer-focused messaging and error-free written materials
- Comfortable collaborating cross-functionally with Product, Sales, Marketing, and Client Solutions to drive outcomes
- Analytical mindset: you can use product usage data and qualitative feedback to drive strategic insights and improve messaging and programs
- Strong market research and competitive analysis skills
Desirable attributes:
- Experience supporting product launches in the Americas and/or working with regionally distributed teams
- Familiarity with product and competitive analytics tools and CRM data (e.g. Salesforce) to inform positioning, messaging, and win/loss analysis
- Exposure to the energy, utilities, infrastructure, or enterprise software space
We strongly encourage women and candidates from diverse backgrounds to apply. There is evidence that people from under-represented groups may be less likely to apply unless they meet virtually every selection criterion. We urge candidates who meet at least some of the criteria to consider applying, especially if you are passionate about climate, energy, economics, data analytics, software, strategy, or consulting – there’s a role that’ll fit you at Aurora.
What we offer
- A fun, informal, collaborative, and international work culture
- A competitive salary package
- Access to regular coaching & mentoring sessions and the opportunity to learn from experienced professionals
- A brand-new office space in the vibrant and culturally rich East Austin area
- Access to the Aurora Academy, our training program, offers a range of opportunities to develop your skills within the responsibilities of your role and within the wider context of the industry.
- Access to our Employee Assistance Program (EAP), offering a complete support network that offers expert advice and compassionate guidance 24/7/365, covering a wide range of personal and professional aspects
The Company is committed to the principle that no employee or job applicant shall receive unfavorable treatment on grounds of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage or civil partnership, pregnancy and maternity.
The successful candidate would start as soon as possible. The team will review applications as they are received. Salary will be competitive with experience.
About
From its academic roots, Aurora Energy Research is a thriving, rapidly growing company, currently serving over 1000 of the world’s most influential energy sector participants, including utilities, investors, and governments. While we constantly strive to reach new markets and diversify our product portfolio, we are already active across the globe in Asia-Pacific, Latin America, Europe, South Africa and North America, working with leading organisations to provide comprehensive market intelligence, bespoke analytic and advisory services, and cutting-edge software. We are a diverse team of experts with vast energy, financial, and consulting backgrounds, covering power, hydrogen, carbon, and fossil commodities. With this, we provide data-driven intelligence to fuel strategic decisions in the global energy transformation.
Skills Required
- 2+ years of experience supporting go-to-market, product marketing, or sales enablement in a B2B environment
- Ability to translate complex product concepts into clear, customer-focused messaging and error-free written materials
- Ability to collaborate cross-functionally with Product, Sales, Marketing, and Client Solutions
- Analytical mindset and ability to use product usage data and qualitative feedback to drive insights
- Strong market research and competitive analysis skills
- Experience supporting product launches in the Americas or working with regionally distributed teams
- Familiarity with product and competitive analytics tools and CRM data, such as Salesforce
- Exposure to the energy, utilities, infrastructure, or enterprise software space
Aurora Energy Research Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Aurora Energy Research and has not been reviewed or approved by Aurora Energy Research.
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Healthcare Strength — Healthcare in certain offices is described as comprehensive, including core medical coverage with vision and dental. Feedback suggests supportive health resources are accessible alongside standard coverage.
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Leave & Time Off Breadth — Time off is portrayed as generous in some locations, with standard PTO supplemented by additional company-wide holidays. Parental leave policies are also described as robust in certain markets.
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Wellbeing & Lifestyle Benefits — Wellbeing support is highlighted through a 24/7 assistance programme and locally tailored perk platforms. Feedback suggests these offerings complement core benefits and support everyday needs.
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The Company
What We Do
From its academic roots, Aurora Energy Research has grown to become the largest dedicated power market analytics company in Europe, providing data-driven intelligence for strategic decisions in the global energy transformation. We are a diverse team of over 350 experts with vast energy, financial and consulting backgrounds, covering power, hydrogen, carbon and fossil commodities. We are active in Europe, APAC and the US, working with world-leading organisations to provide comprehensive market intelligence, bespoke analytic and advisory services, and cutting-edge software.
