To develop and execute product marketing strategies that drive product awareness, customer adoption, market penetration and business growth.
Responsibilities- Develop and maintain marketing collateral, including brochures, sales kits, onboarding materials, and product communication assets aligned with brand, product, and compliance requirements.
- Support the launch of new products and product variants through go-to-market plans, customer communication, and channel enablement initiatives.
- Manage product landing pages and digital content to improve customer engagement, SEO performance, and conversion outcomes.
- Design and execute product activation, feature adoption, and customer engagement campaigns to increase product utilization and retention.
- Collaborate with product, legal, compliance, design, sales, and analytics teams to develop effective marketing strategies and communication plans.
- Support cross-sell and upsell opportunities through targeted campaigns, customer segmentation, and sales enablement content.
- Develop product FAQs, training materials, and presentation decks to support channel readiness and sales effectiveness.
- Monitor campaign performance, customer engagement metrics, and market response and recommend optimization initiatives.
Experience Range: 3 to 8 years
Qualifications: Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
Skills Required
- 3 to 8 years of relevant experience
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
CSB Bank Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CSB Bank and has not been reviewed or approved by CSB Bank.
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Fair & Transparent Compensation — Pay is considered fair in certain managerial or target-based roles, with some positions viewed as competitive for the industry. Salaries are consistently reported as paid on time, supporting a baseline of reliability.
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Strong & Reliable Incentives — Earnings can be strong when sales targets are achieved, indicating meaningful performance-linked upside in some roles.
CSB Bank Insights
What We Do
CSB is a full service bank established in 1920 and headquartered in Thrissur, Kerala. CSB has over 703 branches covering not just the district headquarters and large towns but also semi-urban and rural centers. Thanks to its unique origin and history, CSB is considered a household banking brand in Kerala. CSB offers Retail, Wholesale and SME Banking services through its footprint of over 703 branches across the country serving over 2 million customers.
