Associate, Private Wealth Partnerships (Partner Marketing)

Posted 2 Days Ago
Be an Early Applicant
New York, NY
100K-125K Annually
Mid level
Real Estate
The Role
The role involves designing and executing marketing campaigns for Ares Wealth Management Solutions to increase brand awareness and lead generation among financial advisors. The successful candidate will manage marketing engagement workflows, develop new content, evaluate program effectiveness, and support event planning and execution.
Summary Generated by Built In

Over the last 20 years, Ares’ success has been driven by our people and our culture. Today, our team is guided by our core values – Collaborative, Responsible, Entrepreneurial, Self-Aware, Trustworthy – and our purpose to be a catalyst for shared prosperity and a better future. Through our recruitment, career development and employee-focused programming, we are committed to fostering a welcoming and inclusive work environment where high-performance talent of diverse backgrounds, experiences, and perspectives can build careers within this exciting and growing industry.

Job Description

About Ares Wealth Management Solutions (AWMS)

Ares Wealth Management Solutions (AWMS) oversees the product development, distribution, marketing, and client management activities of investment offerings for the global wealth management channel. With a team of more than 140 professionals and backed by the power and scale of the Ares platform, AWMS represents one of the most resourced wealth distribution and client service teams in the alternatives industry. AWMS’ mission is to provide advisors and their clients access to innovative, solutions-oriented investment opportunities, across the Ares platform of industry leading credit, private equity, real estate, and secondaries strategies. Through our range of institutional and retail structures, coupled with excellent client service and educational resources, we help investors diversify their portfolios with private market solutions that can

deliver consistent, long-term growth.

Position Summary

Partner Marketing within Ares Wealth Management Solutions, Private Wealth Partnership team is responsible for driving awareness around the Ares brand, capabilities, and product offerings to financial advisors to generate leads for sales and deepen market share. This role will support and implement marketing campaigns specific to strategic partner firm audiences. This individual is expected to uncover new opportunities and drive engagement through product marketing, brand awareness, product launches, and amplifying access to educational resources to support fundraising initiatives.

 

The successful candidate will have strong project management skills for executing comprehensive omnichannel campaigns. The candidate will be a detail-oriented and deadline-driven professional who excels in a fast-paced setting and ensures the delivery of outstanding campaigns.

 

Essential Duties

  • Partner with Principal, Partner Marketing to design, build, and execute multiple concurrent strategic campaigns that drive activation, retention, and growth for AWMS products & brand.
  • Interface with key wirehouse & IBD clients to identify new opportunities to deepen advisor engagement through personalized and innovative tactics and campaigns.
  • Establish workflow processes to manage the distribution of marketing engagements. Manage rules of engagement with each partnership. Be responsible for crafting key partner-specific marketing campaign messages
  • Support the development of new content in partnership with marketing, sales, private wealth partnerships, and product stakeholders.
  • In partnership with the digital marketing team, track and evaluate program effectiveness using qualitative and quantitative methods. Based on those findings, make recommendations on optimizing performance and troubleshooting; define new processes and workflows as needed.
  • Support strategic event planning from initial concept through execution for AWMS-hosted, partner firm, or industry events.

 

Required Knowledge, Skills, and Abilities

  • 3+ years of alternative/asset management or wealth management experience
  • Strong project management skills and prioritization skills. Experience leading strategic and tactical marketing initiatives
  • Ability to demonstrate assertiveness, initiative, and creativity and to concurrently manage multiple deadline-driven tasks and projects in a fast-paced environment
  • Self-motivated, detail-oriented, takes ownership of work quality and tight deadlines, and pursues continuous improvement.
  • Highly PC literate with knowledge of Microsoft Outlook, Word, Excel, PowerPoint, and Adobe Illustrator
  • Event planning and execution experience is a bonus but not required.
  • Strong interpersonal, written/verbal communication, project management skills, and ability to work independently and solve problems
  • A team player with a strong work ethic and commitment to quality, including the ability to maintain confidentiality

Reporting Relationships

Vice President, Marketing

Compensation

The anticipated base salary range for this position is listed below. Total compensation may also include a discretionary performance-based bonus. Note, the range takes into account a broad spectrum of qualifications, including, but not limited to, years of relevant work experience, education, and other relevant qualifications specific to the role.

$100,000 - $125,000

The firm also offers robust Benefits offerings. Ares U.S. Core Benefits include Comprehensive Medical/Rx, Dental and Vision plans; 401(k) program with company match; Flexible Savings Accounts (FSA); Healthcare Savings Accounts (HSA) with company contribution; Basic and Voluntary Life Insurance; Long-Term Disability (LTD) and Short-Term Disability (STD) insurance; Employee Assistance Program (EAP), and Commuter Benefits plan for parking and transit.

Ares offers a number of additional benefits including access to a world-class medical advisory team, a mental health app that includes coaching, therapy and psychiatry, a mindfulness and wellbeing app, financial wellness benefit that includes access to a financial advisor, new parent leave, reproductive and adoption assistance, emergency backup care, matching gift program, education sponsorship program, and much more.

There is no set deadline to apply for this job opportunity. Applications will be accepted on an ongoing basis until the search is no longer active.

The Company
Arlington, VA
2,135 Employees
On-site Workplace
Year Founded: 1997

What We Do

Ares Management Corporation is an international real estate financing company.

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