Canvas Worldwide

Associate, Paid Search (Kia)

Posted 19 Days Ago

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El Segundo, CA, USA

Hybrid

50K-50K Annually

Entry level

AdTech • Marketing Tech

The Role

As a Search Analyst, you'll analyze consumer search intent, manage paid search campaigns, conduct keyword research, and support campaign optimizations using data analysis and automation.

Summary Generated by Built In

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

Overview

As a Search Analyst you will work with the team to understand consumer search intent and identify the best approach to capture it for our clients. In addition to learning media concepts and best practices for paid search campaign management, you will also have opportunity to apply your interest in analyzing data sets and/or developing media workflow automations to help our clients more effectively solve their marketing and business challenges.

The ability to work as part of a team, innate curiosity, attention to detail and a self-motivated work ethic are key skills for the role.

Data Analysis

Conduct keyword research to identify growth opportunities for new and existing campaigns
Identify top-performing ad copy to inform new creative
Review search trends and craft insights for clients
Ensure reporting is pulled accurately
Monitor campaign pacing towards goals

Campaign Management & Automation

Assist in creating bulk sheets to upload or edit keywords and ad copy within search bid management tools
Review product briefs and website copy decks to develop new copy
Provide support in campaign budget management and optimizations
Provide updates for deliverables & re-prioritize tasks as needed
QA implementation for new campaigns as well as ad copy rotations

Qualifications

Strong analytical and organizational skills

Basic knowledge of Excel formulas and functions

Bachelor’s Degree preferred (i.e. Data Analytics, Statistics, Marketing, Computer Science)

Optional:

Programming languages: Python or SQL

Certifications: Google Ads or Search Ads 360

Yearly Compensation: $50,000 salary

Salary and Benefits

Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.

Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.

In-Office Work Schedule

This is a hybrid role, requiring a minimum of 2 days in-office per week.

Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

CA Applicants: Canvas Worldwide practices Fair Chance Hiring

Skills Required

Strong analytical and organizational skills
Basic knowledge of Excel formulas and functions
Bachelor's Degree preferred in Data Analytics, Statistics, Marketing, Computer Science

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The Company

HQ: Los Angeles, California

497 Employees

Year Founded: 2016

What We Do

Named “Most Innovative Agency” by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. And as a mission-based agency, our rallying cry, "Challenge the Comfortable," is our team philosophy to push outside our comfort zones to solve problems in new ways – because there can be no greatness without enduring a bit of discomfort. Canvas was created to embrace the rapid pace of change in the industry with the belief that future viability means reimagining what's possible. This fresh, strategic approach to media marketing services has produced an environment in which it’s possible to fearlessly try the unusual. Under the “Challenge the Comfortable” banner, the Canvas team dedicates itself to getting outside of our comfort zones and resisting the conventional. Launched in 2015, we are dual-headquartered in Los Angeles and New York, with regional offices in Chicago, Dallas, Denver and Atlanta. Canvas Worldwide services clients such as Hyundai, Kia, Genesis, Starz, MGM Studios, McDonald's and more. At Canvas, assumptions are left behind, everything is questioned, and in the process, the unexpected—sometimes even magical—happens daily. So, if you’re bold enough to Challenge the Comfortable… then we want YOU to come work for the most innovative agency in the country!