Associate, National Video

Posted 7 Days Ago
Be an Early Applicant
Birmingham, MI
1-3 Years Experience
AdTech • Marketing Tech
The Role
The Associate, National Video role involves negotiating and purchasing National Video media buys, mentoring trainees, overseeing media schedules, monitoring buy performance, and communicating with salespeople. The position requires strong communication, organizational, and analytical skills while adhering to client guidelines and deadlines.
Summary Generated by Built In

Company Description

Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people. We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work. We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work. Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships. To learn more, visitwww.zenithmedia.com

Job Description

Overview:
Negotiate, purchase, maintain, and steward National Video media buys


Role Objectives:

  • Oversee, train and mentor Assistant Negotiators
  • Mentor media trainees within the group
  • Negotiate and purchase National Video scatter/upfront activity
  • Maintain current knowledge of marketplace conditions through network meetings and trade publications
  • Project delivery for inventory against relevant target demographics
  • Steward media schedules adhering to each client’s buying guidelines
  • Help oversee timeline and execution of added value opportunities
  • Maintain confirmation of purchase, schedules, budgets, and reconciliation of network billing
  • Monitor performance of buys using current rating information. Secure makegoods and/or audience deficiency units for under delivery
  • Contribute to post-analysis reports
  • Meet all due dates for buys, post analyses, and assigned projects; help team set up project deadlines to achieve all timelines
  • Communicate regularly with salespeople and negotiate to maintain or improve the integrity of the buys as they are stewarded
  • Advise supervisors of marketplace conditions, special opportunities, and potential schedule interruptions
  • Assist in development of cost per points, competitive checks and group projects

Qualifications

  • B.A. or B.S. in Marketing, Advertising or related field
  • Agency experience highly preferred
  • • 1+ years of experience working in a national media investment buying environment
  • Experience negotiating TV dayparts and online video
  • Strong negotiating and presenting skills
  • Excellent communication, organizational and analytical skills
  • Detail-oriented, able to multi-task and work well under tight deadlines in a fast-paced environment
  • Proficiency in MS Word, Excel and PowerPoint. Experience with Media Ocean software (DDS, MBOX) preferred
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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