At Attention Arc, we exist to make media matter. As part of our Planning team — the Architects — you help design the strategic blueprints that guide every impression, connect every audience insight, and bring intention to every decision. This team sits at the center of how we think and how we move, blending analysis, creativity, and precision to architect media strategies that are both human and high-performing.
WHAT YOU’LL DO
This role is the entry point to our planning and account services teams. As an Associate Media Planner, You support the day-to-day planning workflow with accuracy while learning how to plan media campaigns across linear and digital video, with exposure to other channels. You’ll learn how we turn data into clarity, signals into insights, and planning into impact. Grounded in curiosity and collaboration, you support the rhythm of accounts with consistency, care, and the craft needed to make every media dollar work smarter.
Media Monitoring & Stewardship
- Execute the tactical and support work required to build and maintain media plans.
- Learn individual client KPIs and campaign goals, and how to optimize media to hit the goals.
- Support the development of network and station recommendations based on performance history, audience fit, and pricing.
- Assistant in building weekly client reports, QBR decks, and other reporting.
- Ensure rates, inventory, and delivery terms are documented accurately.
Performance Tracking & Optimization
- Monitor daily and weekly campaign performance including spend pacing, delivery, and response trends.
- Track and report KPIs such as cost per order (CPO), cost per lead (CPL), cost per call (CPC), CPA, and ROAS.
- Assist with weekly reporting and post-buy analysis, including performance insights and next-step recommendations
- Learn how to optimize by identifying shifts in dayparts and networks.
Internal Coordination
- Coordinate with TV vendors, reps, and station teams to confirm schedules, spot times, and delivery.
- Support the trafficking process by ensuring all creative, tags, and instructions are delivered correctly and on time.
- Maintain accurate campaign documentation and ensure all internal systems are updated consistently.
- Verify, cross-check, and append data (including Nielsen metrics) to support accurate reporting.
- Maintain fluency in agency systems, ensuring data is accurate, accessible, and actionable.
- Set up client and product information — including telemarketing and web scripts — with intention and attention to detail.
Reporting & Insight Sharing
- Pull and prepare daily/weekly media reports, learning how to turn complex data sets into clear summaries.
- Surface early signals, unexpected findings, and questions worth exploring — fueling curiosity and smarter decision-making.
- Meet all deadlines with consistency, preparedness, and follow-through that demonstrates All In ownership.
- Work with complex audience data and third party services like LiveRamp, MRI Simmons, MediaRadar. Nielsen data.
Growing Your Craft
- Build a strong foundation in media planning, optimization, and strategy.
- Ask questions, test assumptions, and share observations to strengthen team learning and momentum.
- Collaborate across teams and disciplines, embracing our No Sidelines mindset and contributing to collective success.
WHAT YOU’LL BRING
- Bachelor’s degree or associates degree preferred.
- Internship, coursework, or exposure to advertising/media is helpful but not required.
- Strong mathematical and analytical skills; comfort with numbers, patterns, and problem-solving.
- High proficiency in Excel and appetite to learn new tools and systems.
- Curiosity and the drive to grow your craft with intention.
- Clear, thoughtful written and verbal communication that supports Clarity and Connection.
- Ability to manage multiple tasks with organization, accuracy, and integrity.
- A collaborative, human-first approach to teamwork — someone who listens well, builds trust, and communicates openly.
- A genuine desire to learn, contribute, and help make media matter.
WHO YOU ARE
You bring the spirit of The Arc Code into your daily work — showing up with intention, curiosity, and care. You:
- Go All In, taking ownership, staying prepared, and following through on commitments.
- Operate with No Sidelines, collaborating openly and supporting team momentum.
- Move With Curiosity, asking better questions, learning quickly, and grounding decisions in insight rather than assumption.
- Communicate with Truth With Heart, offering clarity, honesty, and empathy in every interaction.
You believe that every detail matters, every data point tells a story, and every moment is an opportunity to turn attention into impact. Above all, you show up human-to-human — building trust, embracing growth, and contributing to a culture people are proud to belong to.
SALARY RANGE
Our estimated range for this role is $45k to 50k.
Compensation packages are based on the skill level and experience each candidate brings to their role.
RIGHT TO WORK IN THE US
You must be authorized to work in the US for any employer. At this time, we are not sponsoring or providing assistance with obtaining work authorization.
Top Skills
What We Do
We’re a modern media agency built for brands that need every dollar to work harder. Attention Arc brings together the strengths of McKinney Media and LWD, united by a shared belief: every moment is an opportunity. Even this one. We use media (words in this case) intentionally and effectively to attract the right audiences, resonate with them, and convert awareness into action. It’s as simple—and as difficult—as that. Like many media agencies, we have the tools, clients, and talent you’d expect. What sets us apart is how we make it matter, with deeper audience insight, full-funnel thinking, and performance-driven execution that turns strategy into results. We blend creativity and analytics to deliver smarter targeting, sharper attribution, and more effective campaigns. Our proprietary tools work alongside industry standards to connect media decisions directly to business outcomes. We believe there’s an arc for every challenge. It’s the path from awareness to action, and how we move through it makes all the difference. We bring passion, expertise, and intention to guide that journey. And we find it fun, challenging, thought-provoking, and deeply rewarding. Thanks for taking the time to learn more about us. Whether you’re a prospective client, future team member, or media partner ready to push past the status quo. If anything here sparked your curiosity, let’s keep the conversation going.
