ABOUT XP HEALTH:
At XP Health, we are revolutionizing vision care with cutting-edge technology like augmented reality alongside a dedication to a delightful and seamless user experience, ultimately making quality eye care accessible for all. Today, we are honored to serve over 3,000 clients, including multiple Fortune 500 logos and many of the standout companies in Silicon Valley. With passionate founders and a proven team with subject-matter expertise in the space, XP Health has driven efficient, best-in-class growth to date and is hungry for more.
Join our dynamic, diverse team for unparalleled growth opportunities and the chance to make a meaningful impact on millions of people’s healthcare. We closed our Series B earlier in 2024 and have raised a total of $50M+ in funding from various healthcare and tech VCs, strategic, and angels.
The Opportunity
This role will play a critical part on XP Health’s B2B marketing team as it builds out its account/client strategy.
Key Responsibilities
In this role, this person will be responsible for the execution of marketing tactics related to our sales team and account/client support team including (but not limited to) the following:
- Define and build out marketing analytics with our analytics team to showcase the impact and opportunities in B2B marketing campaigns.
- Lead re-engagement email campaign
- Execution and tracking of specific lead gen initiatives
- Collaboration with the sales team to develop more effective lead scoring models and ensure smooth handoff of marketing-qualified leads (MQLs) to sales.
- Implementation of lead nurturing programs to cultivate and engage B2B prospects throughout the sales cycle.
- Help to review our messaging and value props. Update our sales deck, one pagers and create new assets to accomplish this (including multi channel sequences in Amplemarket, direct mailers, landing pages, videos and case studies).
- Client Advisory Board : curation, communication, and event gatherings
- Executive Summit : curation, tactical management of details, and overall execution (from invites to menus, to swag/gifts, etc)
- Partner Hub : our partner microsite that will host marketing assets and materials that support our channel partner business lines
- Development and curation of marketing collateral for this microsite and extending beyond the site experience as well
- Partner Pulse Newsletter (Pardot out of Salesforce): Curating and executing the development and send of this email to partners
- Webinar Series for Clients/Partners & Members: will support the assets needed to host a webinar educational series
- Internal collaboration with partner stakeholders: responsible for pulling in the appropriate internal stakeholders for specific events or meetings and helping to coordinate across internal and external team members’ schedules
- Special partner events in focal areas: support the planning and hosting of special events for partners
Requirements
Some of the key characteristics that we anticipate this person to have are:
- Attention to detail
- Collaborative
- Highly communicative/over communicator
- Experience or excitement for customer engagement
- Healthcare/health tech experience a plus
- Self-motivated, autonomous
- Dynamic multi-tasker
- Event experience
- General digital marketing experience
- Strong understanding of what customer service/customer-centricity means
CA Pay Range
$75,000—$90,000 USD
Similar Jobs
What We Do
XP Health is a modern vision care platform that is a virtual-first approach for eye care and eyewear that can work as a standalone benefit or alongside any vision insurance plans. Using artificial intelligence, augmented reality, customer-centric design, and care navigation, the XP Health platform provides employees and their families with access to high-quality, comprehensive vision care at significantly lower costs while expanding their coverage by 3x.
