Associate Marketing Director

Posted 25 Days Ago
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Cranbury, NJ, USA
In-Office
80K-90K Annually
Senior level
Healthtech
The Role
Lead integrated, multi-channel marketing campaigns using AI tools to drive growth, brand awareness, and engagement. Partner with sales, product, and editorial teams; oversee digital channels (SEO, SEM, social, email); analyze performance metrics to optimize campaigns; manage budgets and creative assets; mentor and develop the marketing team; and represent marketing in cross-functional strategic planning.
Summary Generated by Built In

At MJH Life Sciences our success is measured by your success! If you set your standards high and want to contribute to a winning team, we’ll provide you with every opportunity to help grow our company and your career. Our associates come from all backgrounds, sharing one key quality: determination to succeed. We value being Service Focused, having a Passion for Winning, Innovation, Respect, Integrity, and Teamwork. Nothing means more to us than hiring people with these attributes. If you believe you’re right for the job, this is the place to prove it!

We are seeking an Associate Marketing Director to play a key leadership role in developing and executing marketing strategies that drive business growth, brand awareness, and audience engagement. You will partner cross-functionally with sales, product, and editorial teams to lead integrated campaigns, ensure consistent brand messaging, and deliver measurable results across multiple platforms and channels. This role is for a strategic marketing leader who takes ownership of outcomes, makes data-driven decisions, and leverages AI as a core part of how they plan, execute, and continuously improve.

What You'll Do

  • Lead the planning and execution of integrated, multi-channel marketing campaigns designed to achieve business growth, audience engagement, and brand awareness goals
  • Use AI tools to accelerate market research, competitive analysis, content development, campaign optimization, and performance reporting — embedding AI-native practices across the marketing function
  • Partner with sales and product teams to develop marketing strategies that drive lead generation, customer engagement, and revenue growth
  • Identify market trends, audience insights, and competitive intelligence to inform strategic decisions and sharpen positioning across campaigns and channels
  • Oversee digital marketing initiatives including SEO, SEM, social media, and email, ensuring programs are data-driven, on-brand, and continuously optimized
  • Manage the development of creative assets, messaging, and content to ensure alignment with brand guidelines across all touchpoints
  • Analyze campaign performance metrics and translate data into actionable insights that improve future strategy and execution
  • Manage marketing budgets, ensuring projects are delivered on time, within scope, and with clear accountability for ROI
  • Mentor and develop marketing team members, providing guidance, setting high expectations, and fostering a culture of growth and performance
  • Collaborate with internal and external stakeholders to align marketing activities with organizational objectives
  • Represent the marketing function in cross-functional meetings and strategic planning sessions, serving as a credible and influential voice for the team

What Sets You Apart

  • 7 or more years of progressive marketing experience with at least 3 years in a leadership role and a proven track record of delivering integrated marketing strategies that drive measurable business outcomes
  • An AI-native mindset. You actively use tools such as ChatGPT, Claude, or AI-powered marketing platforms to improve how you research, plan, create, and optimize — and you actively build these practices into how your team operates
  • Strong digital marketing expertise including social media, SEO and SEM, email marketing, and analytics platforms
  • Proven ability to analyze campaign data, interpret audience and market insights, and make confident, data-driven decisions
  • Excellent leadership and communication skills, with experience managing cross-functional relationships and influencing at multiple levels of the organization
  • Experience managing marketing budgets and delivering programs on time and within scope in a fast-paced environment
  • A builder and a standard-setter — you create clarity, raise the bar for your team, and hold yourself accountable for outcomes
  • Life sciences, healthcare, or B2B media experience a plus
  • Bachelor's degree in Marketing, Communications, Business, or a related field; MBA preferred

AI Capability Expectation

Candidates should be prepared to discuss how they are currently leveraging AI in their marketing leadership work. This includes:

  • Specific tools in active use and how they are integrated into campaign planning, content development, competitive research, or performance analysis
  • How AI has improved the speed, quality, or scale of marketing output at the team or function level
  • Approach to evaluating, adopting, and embedding new AI tools across a marketing team
  • Bonus: examples of AI-driven marketing programs, workflows, or organizational changes that improved campaign performance or team efficiency

Compensation Range

$80,000 to $90,000 per year, depending on qualifications. Eligible for annual company bonus program or commission incentive based on role. Compensation will depend on factors including educational background, skills, and professional experience.

Benefits Overview

We are proud to offer a comprehensive benefits package, including:

  • Hybrid work schedule
  • Health insurance through Cigna (medical and dental)
  • Vision coverage through VSP
  • Pharmacy benefits through OptumRx
  • FSA, HSA, Dependent Care FSA, and Limited Purpose FSA options
  • 401(k) and Roth 401(k) with company match
  • Pet discount program with PetAssure
  • Norton LifeLock identity theft protection
  • Employee Assistance Program through NYLGBS
  • Fertility benefits through Progyny
  • Commuter benefits
  • Company-paid Short-Term and Long-Term Disability
  • Voluntary Term Life and AD&D Insurance, plus Universal Life options
  • Supplemental Aflac coverage: Accident, Critical Illness, and Hospital Indemnity
  • Discounts and rewards through BenefitHub

Our Operating Standard

We operate with discipline, clarity, and accountability. The ability to effectively leverage AI to improve speed, quality, and output is an expectation in this role, not a preference.

#LI-Hybrid

MJH Life Sciences provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. All employees of MJH Life Sciences are employed “At Will.” This means that either the employee or the Company is free to end the employment relationship at any time, for any reason, with or without cause and with or without notice. 

Skills Required

  • 7 or more years of progressive marketing experience with at least 3 years in a leadership role
  • Active, demonstrable use of AI tools (e.g., ChatGPT, Claude, AI-powered marketing platforms) embedded in marketing workflows
  • Strong digital marketing expertise including social media, SEO, SEM, email marketing, and analytics platforms
  • Proven ability to analyze campaign data, interpret audience and market insights, and make data-driven decisions
  • Excellent leadership and communication skills with experience managing cross-functional relationships and influencing at multiple levels
  • Experience managing marketing budgets and delivering programs on time and within scope
  • Ability to discuss current AI tooling, integrations, and examples of AI-driven marketing initiatives
  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • Life sciences, healthcare, or B2B media experience
  • MBA
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The Company
HQ: Palo Alto, CA
3,499 Employees

What We Do

For 25 years, MJH Life Sciences® has established a reputation for embracing agility and offering relevant, practical information that meets the needs of our diverse audience. As the largest privately held medical media company in the United States, we provide integrated communication products, services, education, and research to professionals within health care, animal health, and industry sciences.

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