Associate Marketing Brand Manager (Associate Product Manager)

Posted 2 Days Ago
Gainesville, FL, USA
In-Office
Entry level
Consulting
The Role
Supports marketing strategy and product launches for e-learning products. Responsibilities include developing sales tools and marketing collateral, gathering customer and market feedback, conducting competitor and partner research, supporting sales inquiries, analyzing data, writing copy, and coordinating pre- and post-launch activities across departments.
Summary Generated by Built In

Job Description

Gleim is looking for an Associate Marketing Brand Manager who will work to help support the company's overall strategy and goals for our market-leading e-learning products. This role will work closely with IT, sales, marketing, and support to help ensure timely delivery of key projects. To be successful, the candidate will need to be flexible, execute on projects thoroughly, and be self-motivated.

We are looking for someone who is flexible, adaptable, self-motivated, and be able to work across departments.

Responsibilities: (Include but are not limited to the following)

  • Support in the creation of strategic decision proposals based on market position.
  • Assist in the development of sales tools, product collateral, product inserts, manuals and other forms of marketing collateral.
  • Represent the brand by working with associations and attending conferences to gain insight on product performance and customer needs and grow the business.
  • Collecting feedback through evaluations, study groups, and social listening to identify pain points and strengths.
  • Assist in the continued development and execution of integrated product launch plans and drive business by actively managing pre- and post-launch activities and analysis.
  • Assist sales team with product line inquiries.
  • Perform a variety of research projects ranging from competitor analysis, affiliate tracking, and identifying contacts for potential partners.
  • Produce deliverables that may require copywriting.
  • Analyze data, identify ways to improve, and develop a plan to execute.

Qualifications:

  • Business Degree, Marketing Degree, Communications Degree, English Degree, or other comparable degree.
  • Experience in sales, customer service, and/or marketing a plus, but not a requirement.
  • Organized and detail-oriented.
  • Fast learner and resourceful.
  • Strong, individual work-ethic with the ability to work independently and collaboratively with a team.
  • Ability to work in a fast paced and multi-tasking environment.
  • High energy, up-beat, ambitious, with a proactive attitude and the confidence necessary to achieve goals is necessary for success in this position.

Necessary Skills:

  • Written and verbal communication
  • Problem solving
  • Decision making
  • Analytical

References requested. Background checks and a drug test will be conducted upon your acceptance of an offer of employment. Gleim is a drug-and smoke- free workplace. 

Skills Required

  • Business, Marketing, Communications, English, or comparable degree
  • Strong written and verbal communication skills
  • Problem-solving skills
  • Decision-making skills
  • Analytical skills
  • Organized and detail-oriented
  • Ability to work independently and collaboratively
  • Ability to work in a fast-paced, multitasking environment
  • Sales, customer service, or marketing experience
  • References
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The Company
HQ: Gainesville, FL
92 Employees
Year Founded: 1980

What We Do

Gleim Exam Prep is created by professional educators and designed to help candidates seeking accounting certifications pass their exams. Gleim CPA Review, our flagship system, features over 100 hours of professor-led video lectures covering core concepts and multiple-choice questions, as well as the largest exam-emulating CPA test bank available. Gleim CIA, CMA, and EA Review Systems are the most widely used by internal auditors, management accountants, and tax preparers who wish to pass the CIA, CMA, or EA Exams. The Gleim adaptive learning platform features SmartAdapt™️ technology and emulates the actual exam. Student, government, corporate, and other discounts may be available. Our award-winning customer service will go above and beyond to help you reach the finish line. Please contact our team at 800.874.5346 or by emailing us at [email protected] for information.

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