Associate, Marketing Analytics

About this role

As part of the APAC Digital Marketing team, you will be responsible for developing data and insights solutions to monitor marketing performance and measure commercial success. Your role involves collaborating with various teams (marketing, digital, strategic comms, platform engineering) to develop and implement measurement frameworks, reporting tools and lead generation strategies for APAC. You will leverage your expertise in data analysis, digital marketing, and project management to optimize marketing efforts and drive business objectives.

Key responsibilities of the role include:

• Design and implement a measurement framework to track KPIs and commercial outcomes across brand, market and campaign level
• Assist in the creation, maintenance and development of marketing analytics dashboard, leveraging data visualization tool (preferably PowerBI)
• Support in maintaining and enhancing data infrastructure for efficient data gathering, storage and analysis. May involve localizing our Marketing Technology stack
• Conduct data analysis to derive insights, identify trends, and provide recommendations for optimizing marketing efforts. Support team in communicating findings and recommendations to stakeholders
• Collaborate with Global Digital to develop lead generation strategies tailored for key markets in the APAC region

Our ideal candidate is:

• A strategic thinker with a passion for data and analytics
• Strong problem-solving skills and the ability to derive actionable insights from complex data sets.
• Excellent communication skills, with the ability to present findings and recommendations clearly to stakeholders.
• A team player who can collaborate effectively with cross-functional teams.
• Proactive and self-motivated, with a keen eye for detail.
• Experience in project management, with the ability to manage multiple projects and deadlines effectively.

Qualifications:

• Bachelor's degree in Marketing, Data Science, or a related field
• 3-5 years of experience in marketing analytics, data analysis, or a related role.
• Proficiency in data visualization tools (Tableau or PowerBI) and experience with marketing analytics dashboards (Adobe Analytics)
• Proficiency in SQL and Python is required; familiarity with other analytical tools is a plus
• Experience with CRM systems and marketing technology stacks is a plus.
• Strong knowledge of data infrastructure and data management best practices. Proficiency in customer data platforms (CDPs) and marketing automation tools (Oracle Eloqua) preferred.
• Familiarity with the APAC market and digital marketing trends is preferred.
• Excellent project management skills with solid track record of success in delivering digital marketing/transformation programs locally/regionally
• Excellent verbal and written communication and presentation skills, and the ability to interface directly with internal clients
• Experience leading the development and implementation of automated trigger campaigns (acquisition/nurture) and lead generation programs preferred
• Ability to work in a high-energy, dynamic environment. Self-motivated with ability to work under tight schedules and fast-learner

Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity Employer.  We evaluate qualified applicants without regard to age, disability, family status, gender identity, race, religion, sex, sexual orientation and other protected attributes at law.