Associate Manager- Search & Social

Company Description

PGD is a center of expertise catering to international markets on a full spectrum of digital, data and tech services. Also, an interconnected network, with a diversity of talent- a never sleeps machine of creation that continuously grows and mutates, to become a more efficient and a collaborative system, that delivers outstanding work. The PGD team in India boasts of over 1000+ specialists across Mumbai, Gurgaon, Pune and Bengaluru certified across all major platforms - Amazon, Facebook Blueprint, Google Adwords, Google Shopping, SA 360, Data Studio and more. With solid expertise in Search, Programmatic, Data engineering, Data sciences, Ecommerce, Consulting and Development, the team supports a host of Publicis operations across US, Europe and Asia and their multinational clients.

Job Description

• Build the foundation to learn all elements of media planning, management and reporting 
• Strong attention to detail and good organization skills 
• Assists Media Manager/Supervisor with presentation prep and analysis 
• Assign creative to appropriate ad groups 
• Manage IO process 
• Implement 3rd party tracking parameters on URLs 
• Provide initial optimization insights: Analyzes campaign reports/data and makes recommendations 
• Leverage reps for better time management and efficiency 
• Manage optimization log 
• Develop campaign reports 
• Maintain daily budget sheets; identifies/addresses red flags 
• Compile and deliver performance reports 
• Pull spend information and inform team on campaign pacing 
• Ad hoc duties as needed 

Qualifications

• 2+ years in paid search and social experience 
• Good understanding of tracking, optimization and reporting tools 
• Understand how bids relate to keyword performance and campaign efficiency 
• Support the team where needed with other projects and planning