Company Description
PGD is a center of expertise catering to international markets on a full spectrum of digital, data and tech services. Also, an interconnected network, with a diversity of talent- a never sleeps machine of creation that continuously grows and mutates, to become a more efficient and a collaborative system, that delivers outstanding work. The PGD team in India boasts of over 1000+ specialists across Mumbai, Gurgaon, Pune and Bengaluru certified across all major platforms - Amazon, Facebook Blueprint, Google Adwords, Google Shopping, SA 360, Data Studio and more. With solid expertise in Search, Programmatic, Data engineering, Data sciences, Ecommerce, Consulting and Development, the team supports a host of Publicis operations across US, Europe and Asia and their multinational clients.
Job Description
- Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues
- Conduct full analysis of campaign performance, optimizations, issues, etc.
- Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives
- Traffic all creatives into platform and set up campaigns prior to launch date
- Maintain knowledge of media technology buying platforms and analytic tools
- Navigate through variety of third-party systems to complete monthly billing documentation
- Analyze campaign performance and make strategic investment and tactical media optimizations
- Provide clients with programmatic media recommendations and optimization strategies that align with objectives
- Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's.
- Should have worked on DV360
Qualifications
- Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
- 3+ years of experience within programmatic
- Understanding of traditional and interactive media planning elements
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
- Strong analytics, organizational, and communication skills
- Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
What We Do
As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.
