Associate Manager, Performance & CRM Marketing
ABOUT KENDO
Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.
Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:
- “Can Do” Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
- Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone’s voice is heard. We listen with humility and act with courage.
- Storytelling: We tell authentic stories like no, one else. It’s our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
- Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
- Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.
The salary range for this position is $81,900 - $100,100 per year. Offered salary is dependent upon experience and San Francisco location. This is a hybrid role based in our downtown San Francisco office – Tues through Thursday in-office, with Monday and Friday remote.
Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.
The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.
SUMMARY
Love the idea of owning campaigns that actually reach people — in their inbox, on their phone, in an ad they scroll past and can't help but click? This role puts you right in the middle of our email, SMS, and performance marketing world, where you'll help shape how customers discover and fall for our brands. You'll get your hands dirty with data, get creative with campaigns, and work alongside a team that cares as much about the "why" as the "what." If you're detail-oriented but hate rigid routines, love solving puzzles with numbers, and want a role where no two weeks look the same — keep reading.
RESPONSIBILITIES
- Bringing Campaigns to Life: Help build and launch email, SMS, and paid media campaigns that tell our brand story and get people to actually click, buy, and come back for more.
- Making the Automations Work Their Magic: Keep our triggered flows, abandoned cart sequences, and retention automations humming — tweaking and testing along the way.
- Keeping Us All in Sync: Help manage the CRM and performance marketing calendar so the whole team knows what's launching when (no surprises, just good vibes and good timing).
- Digging Into the Data: Pull reports, track ROAS/LTV, and help turn numbers into real insights — partnering with our Senior Manager to figure out what's working and what to try next.
- Connecting with Retail: Team up with brand and digital partners on campaigns that support big moments — think store locator pushes, local offers, and co-branded promos.
- Owning TikTok Shop CRM: Help execute and QA in-app CRM and shop campaigns so every offer lands exactly right.
- Watching the Trends: Keep an eye on engagement metrics and flag what's heating up or cooling down — you'll be one of the first to spot an opportunity.
- Staying Big-Picture: Understand how your work ladders up to DTC and retail goals, so your campaigns aren't just busy work — they matter.
- Testing Everything: Get curious with A/B tests across creative, audiences, copy, and landing pages. Half the fun is finding out what actually works.
- Sweating the Details (in a good way): Own QA for CRM assets and campaign tracking so everything looks right and works right, every time.
REQUIREMENTS
- BA degree or equivalent experience
- 3+ years in CRM/email and performance marketing (DTC or retail/wholesale experience is a big plus)
- A knack for turning data into "aha" moments the whole team can use
- Real experience with email/SMS platforms, plus comfort with paid channels like Meta, Search, or Affiliate
- Solid grasp of segmentation, marketing automation tools, and retail marketing tactics
- Comfort analyzing ROAS, CAC, LTV, and engagement metrics — and using them to make smart calls
- Strong organizational and communication skills (you can juggle a lot without dropping the ball)
- A good sense of humor and calm under pressure when things move fast
- A/B testing chops and a feel for landing page/funnel optimization
- A genuinely positive attitude
- Comfort with ambiguity — you can pivot when the business needs it, without losing your cool
Skills Required
- BA degree or equivalent experience
- 3+ years of experience in CRM/email and performance marketing
- Experience with email and SMS marketing platforms
- Experience with paid channels such as Meta, search, or affiliate marketing
- Experience with segmentation and marketing automation tools
- Understanding of retail marketing tactics
- Ability to analyze ROAS, CAC, LTV, and engagement metrics
- Strong organizational and communication skills
- Experience with A/B testing and landing page or funnel optimization
- Positive attitude and comfort with ambiguity
What We Do
Kendo is the small but mighty force behind your favorite beauty products. A play on the words “can do,” Kendo is redefining the beauty industry through next-generation products, visionary campaigns and unforgettable retail presence. Kendo creates original founder brands, partnering with major faces from fashion and entertainment. The house of brands currently includes KVD Beauty, Fenty Beauty by Rihanna, Fenty Skin, Ole Henriksen Skincare, Bite Beauty, and Lip Lab by Bite. We tell their stories to bring to life the dream products you’ve always wanted, but have never been able to find. Come grow with us! Since Kendo’s founding in 2010, we’ve experienced phenomenal growth and accelerated global expansion. We’re based in San Francisco, but we also operate headquarters in Toronto, London, Paris and Singapore, our products are in 27 countries and counting. And, we couldn’t grow without our people. We embrace entrepreneurial spirit, so the opportunities are endless. We believe in six values, our Kendo Kredo. Adhering to these in business, in our interactions with each other, our customers, and our recruitment process, we remain true to our culture and the foundation upon which the house was originally founded. Entrepreneurial Spirit: We seek creative ways to get things done Perseverance: Never, never, never give up Generosity: The power of giving Story Telling: Creating authentic stories to inspire Quality Obsession: Our product quality is a reflection of ourselves Fun: Work, life & fun are woven from a single thread Advocacy, Diversity, & Inclusion: We believe in listening with humility and acting with courage. We recognize, seek, and celebrate the power of diversity across the full spectrum of personal identity. Our Open Jobs. https://www.jobscore.com/jobs2/kendoadivisionoflvmh
