Summary:
Support the management of partnership development and activation strategies for CPG companies across all marketing channels and throughout the entirety of the Giant Eagle ecosystem and brands. Work alongside Account Executives of Partnership Marketing as well as cross-functionally across Leap to create alignment on organizational strategies and customized activations in support of key partner needs. Partnership strategies focus on O&O digital channels, off-platform media, traditional store assets (digital and print) and more. This role will be responsible in maximizing CPG partnership growth, while leveraging evolving capabilities and optimizing for business margin. This role will be responsible for building and maintaining relationships with media agencies, brands (CPGs) (advertising and digital media teams), marketing operations team, merchandising and other key stakeholders. Additionally, this role will also need to build and maintain relationships with our Giant Eagle partners and counterparts.
Job Description:
- Learn and begin to lead the development and activation of Omni-Channel and Customized marketing plans for CPGs and Giant Eagle across Giant Eagles’ content and in-store ecosystems
- Build comprehensive partner recap documents for each campaign in collaboration with analytics, marketing, merchandising and other key LOBs
- Assist in helping manage relationships with key partners, while building effective communication strategies, and synergy across internal teams, the partner, external entities/agencies and Giant Eagle.
- In collaboration with marketing operations, marketing and eCommerce merchandising, define, develop and execute key campaigns
- Support key internal stakeholders in setting annual marketing and partnership campaigns
- Work cross collaboratively to help explore and develop additional revenue streams across all channels
- Guide advertising, digital marketing teams and partners to create compelling programs for .com, mobile app, email, social media, loyalty, off-platform, OOH/DOOH etc.
- Assist in managing development and day-to-day workflow with domestic and international team
- Maintain strong awareness of online and offline competitive landscapes. Act as the catalyst creating an environment that encourages innovation, extraordinary presentation and best in class performance
- Actively collaborate with all members of the cross-functional team to ensure that innovative ideas are surfaced and acted upon, and that the team feels ownership in the business. Must have a collaborative mentality that focuses on the betterment of the team and the organization
Qualifications:
- Experience Required: 3 to 5 years
- Experience Desired: Partnership sales/activation, eCommerce, convenience store or large format shopper marketing within CPG/retailer or other comparable experience
- Education Desired: Bachelors Degree
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Circle K is an Equal Opportunity Employer.
The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.
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What We Do
Our mission at Circle K is to make our customers' lives a little easier every day. We are part of communities across North America, Europe, Asia, and the Middle East, helping us grow into one of the world’s leading convenience and fuel retail businesses. Our parent company, Alimentation Couche-Tard (“Couche-Tard”), is a leader in the Canadian convenience store industry. Together, we are brightening journeys across more than 14,200 stores in 26 countries worldwide. We’re all about Growing Together. Learn how you can join our team today: https://workwithus.circlek.com. Work with us, and we’ll make it work for you. Find out more at https://www.circlek.com/ or connect with us on Facebook, Instagram, or Twitter
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