The Role
Manage day-to-day paid social and display campaigns, support affiliate operations, develop creative and landing page strategies, analyze campaign and creative performance, and collaborate cross-functionally to drive new customer growth and efficiency.
Summary Generated by Built In
We are the champions of childhood
Hanna Andersson is a Portland, Oregon-based premier kids and baby clothing brand. Our clothes are made to play, made to last, and designed to let kids be kids. We have core commitments to design, quality, and sustainability, and we believe in helping families create meaningful everyday moments. These principles guide the Hanna Way, and lead to an experience authentically different from other children’s brands.
We cultivate our unique brand by hiring team members who believe in these values, own a customer service mindset, and who are innovative, results-oriented, and comfortable working in a collaborative and growth-driven work environment. We all share in our brand’s success, and we actively encourage our team members to maintain a healthy balance in their daily lives.
The Associate Manager, Growth Marketing will be a key member of the Growth team assisting in day-to-day campaign management, creative strategy and analytics of our key digital channels. With the guidance and support of senior team members, they will work to drive growth in new customers and gross margin with a focus on efficiency and scale. They will get exposure to a variety of digital marketing channels including paid social, paid search, affiliates and display to better understand our marketing touchpoints and how users interact with our brand. They will also have the opportunity to work cross-functionally with Creative, Brand Marketing, Site, and Merch teams.
What You'll Do:
- Own day-to-day execution of Paid Social and Display campaigns including campaign builds, audience testing and creative rotations
- Support Paid Social Manager in day-to-day operations of our affiliate program including monitoring spend, uploading promotions into Impact Radius, and sharing upcoming product launches and promo details with key partners
- Create audiences to test against our standard audience set in effort to expand our reach in key target segments
- Monitor daily campaign performance identifying opportunities to scale spend or pull back to maintain efficiencies
- Upload and QA ads across Meta, Pinterest, TikTok, and Reddit
- Assist Director of Growth and Paid Social Manager in launching tests across emerging platforms
- Assist Paid Social Manager in creative briefing process, ensuring our content is aligned to brand marketing storylines and new customer trends
- Analyze creative performance and synthesize insights to inform testing roadmap and overarching creative strategy for Growth Marketing
- Work closely with Site team to ensure that we are sending traffic to the appropriate landing pages based on creative and messaging, adjusting current landing experiences as necessary
- Collaborate with the organic social and influencer teams to share learnings cross-functionally and develop collective best practices
- Partner with Influencer and Ambassador marketing teams to brief in creator-led content pieces to be used across our Paid Social channels
- Evaluate campaign and creative success based on multiple inputs including last-click data, incrementality measures and in-platform engagement data
- Analyze data to share campaign and creative insights in weekly Digital Team meetings and create an action plan for next steps
- Proactively identify and action on opportunities to increase efficiency and drive growth
Campaign Management
Content and Landing Page Strategy
Reporting and Analytics
You Should Have:
- 1-4 years of experience managing digital marketing channels, like paid social or paid search
- Familiarity with marketing analytics tools such as Power BI and Google Analytics to measure performance and identify actionable insights
- Strong excel skills and the ability to analyze campaign and creative performance and make recommendations for optimizations based on your learnings.
- Understanding of other digital marketing channels including paid search and paid social
- Genuine sense of curiosity and ability to develop testing plans from hypothesis to measurement and iteration
- Strong problem-solving skills and attention to detail
- Experience leveraging AI to drive efficiencies in workload
- Ability to thrive and adapt in high growth, rapidly changing environment
Hanna Talent Cultivation Standards:
With a rise in cyber-criminal activity, please note Hanna will never:
-Ask for any sensitive personal information via email, text, or other forms of instant messaging
-Interview you via email and/or send you a list of questions in lieu of an interview
-Extend an offer without speaking to you via phone or video call
-Ask for bank account or financial information during the recruiting process
Legitimate email communication will only be done to and from @hannaandersson.com email addresses. Please examine messages carefully to ensure this is the domain you are receiving messages from, as cybercriminals may also utilize domains that look similar but may have one letter off (such as @hannaandersson.com).
Legitimate candidate application submissions are received directly from the applicant. All unsolicited third-party submissions will be considered illegitimate and will not be reviewed or considered for hire.
Hanna Andersson provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. As an Equal Opportunity Employer, Hanna Andersson prohibits discrimination, harassment, and retaliation of any kind. Hanna Andersson encourages applicants of all ages.
Skills Required
- 1-4 years managing digital marketing channels such as paid social or paid search
- Familiarity with Power BI and Google Analytics
- Strong Excel skills and ability to analyze campaign and creative performance
- Understanding of paid social, paid search, display and other digital marketing channels
- Ability to develop testing plans from hypothesis to measurement and iteration
- Strong problem-solving skills and attention to detail
- Experience leveraging AI to drive efficiencies
- Ability to thrive and adapt in a high-growth, rapidly changing environment
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The Company
What We Do
At Hanna, our core purpose is making childhood moments that matter. We will achieve this primarily through our enthusiastic associates who own the business by working collaboratively, through truth and transparency, to build sustainable solutions that grow our company, our team and ourselves in service to the customer. Our product is comfortable, functional, easy-care, yet fun and we like to think our workplace is as well. If you want to learn more about Hanna, check us out on Instagram at #happyhannas We strongly believe in giving back to the communities in which we live and work. We are dedicated to being responsible business partners with our customers, our vendors, our communities and our associates.
