The Role
Owns execution and QA of email, SMS, paid media, affiliate, and creator campaigns. Builds/tests automations, monitors performance and budgets, runs A/B tests, maintains reporting, and project-manages cross-functional campaign delivery with ecommerce, creative, and operations teams.
Summary Generated by Built In
About the Company
e.l.f. Beauty's purpose is to make the world a better place for every eye, lip, and face.
Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Well People, Naturium and rhode.
In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 7 consecutive years of net sales growth. This consistent, category-leading growth is a testament to the strength of our team, strategy, and portfolio of brands.
Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
The Associate Manager, Digital Marketing at rhode plays a key role in executing and evolving the brand’s digital presence across paid media, email, sms, and affiliate channels in partnership with senior managers. The role will support the end-to-end execution of
digital marketing campaigns while serving as a critical connector across the ecommerce, marketing, operations, and creative teams.
The ideal candidate is a fully qualified, experienced digital marketing professional has a sharp eye for detail, a collaborative spirit, and the instincts to know when to escalate and when to run.
digital marketing campaigns while serving as a critical connector across the ecommerce, marketing, operations, and creative teams.
The ideal candidate is a fully qualified, experienced digital marketing professional has a sharp eye for detail, a collaborative spirit, and the instincts to know when to escalate and when to run.
What You'll Do
- Support execution and quality assurance across CRM (Email & SMS), paid media, affiliate, and creator marketing initiatives, ensuring campaigns launch accurately and on schedule.
- Build, QA, and test all campaigns and automations ensuring flawless execution from setup through deployment.
- Monitor campaign performance, pacing, budgets, and account health while assisting with day-to-day optimizations and platform maintenance.
- Support segmentation strategy and execution across email and SMS channels.
- Set up and monitor A/B tests across email and SMS; synthesize results into clear, actionable recommendations.
- Build and maintain dashboards, reporting, marketing trackers, and documentation to support business insights and performance analysis.
- Support affiliate operations, creator gifting, partner communications, and cross- functional coordination to ensure seamless campaign execution.
- Support post-send performance tracking and contribute to ongoing channel optimization
- Conduct competitive research, monitor industry trends, and identify opportunities to improve marketing performance and operational efficiency.
- Coordinate campaign operations, including creative trafficking, project management, testing calendars, audience segmentation, and A/B testing across
marketing channels. - Project manage email and SMS campaigns end-to-end - own the briefing process, coordinate asset delivery timelines, and keep cross-functional partners aligned and
on schedule. - Serve as operational connector to drive digital expression of the brand alongside ecommerce team and cross-functional partners in creative, brand, social, and operations to keep stakeholders aligned, informed, and moving.
- Partner with ecommerce team on campaign landing pages, promotional & go-to- market execution and inventory alignment, to ensure a seamless customer experience
Digital Marketing Execution & Campaign Operations
Cross-Functional Collaboration & Project Management
What You'll Bring
- 3–5 years of experience in digital marketing, ecommerce, or a related field, ideally within beauty, fashion, CPG, or a DTC brand.
- Demonstrated experience working cross-functionally across ecommerce, creative, and operations teams in a fast-paced environment.
- Experience with digital marketing & affiliate platforms such as Shopify, Ads Manager tools (TikTok, Meta, Google), Klaviyo, Postcript, Attentive, LTK, ShopMy, TikTok Shop, GA4 is a plus
- Strong project management skills with proficiency in tools such as Asana, Figma, or equivalent; able to manage multiple workstreams simultaneously without dropping details.
- Works independently across a wide range of challenges, selecting the right course of action using evaluation and judgment.
- Enhances relationships with senior internal and external partners, often through clear communication, proactive updates, and the ability to persuade and influence cross-functionally.
Other Details for Consideration
- Location of position: Los Angeles, CA
- Hybrid schedule: Must be willing to work at least 3 days a week in the office
- Budgeted salary: $85K-$100K
The base salary range for this role is listed above.
Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.
Compensation components are subject to change at the company’s discretion
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.
Skills Required
- 3-5 years experience in digital marketing, ecommerce, or related field
- Experience working cross-functionally with ecommerce, creative, and operations teams
- Experience with Shopify
- Experience with Ads Manager tools (TikTok, Meta, Google)
- Experience with email and SMS platforms (Klaviyo, Postscript, Attentive)
- Experience with affiliate/creator platforms (LTK, ShopMy, TikTok Shop)
- Experience with GA4
- Strong project management skills and proficiency with Asana, Figma, or equivalent
- Ability to build, QA, test campaigns, run A/B tests, and analyze segmentation
- Willingness to work hybrid in Los Angeles at least 3 days per week
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The Company
What We Do
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals. Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.
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