Associate Manager, Amazon Activations

Posted Yesterday
Be an Early Applicant
2 Locations
Remote
111K-156K Annually
Mid level
eCommerce • Healthtech • Software
The Role
Lead Amazon-focused customer marketing activations including influencer campaigns, OOH, sampling, and onsite merchandising. Develop paid and organic amplification, optimize onsite content (PDP, brand stores, keywords), collaborate cross-functionally, track performance, and translate insights into optimizations and test-and-learn strategies to drive consideration and sales.
Summary Generated by Built In

Kenvue is currently recruiting for a:

Associate Manager, Amazon Activations

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Amazon Activations Manager, HPC

Location:

North America, United States, New Jersey, Summit

Work Location:

Fully Remote

What you will do

Associate Manager, Amazon Influencer and Activations

Lead the activation of Amazon-centric customer marketing programs, including:

  • Influencer marketing campaigns (paid and organic), out-of-home (OOH) media and experiential activations, sampling programs that drive trial, consideration and conversion, and onsite merchandising
  • Partner with internal teams and agencies to bring social-first ideas to life in ways that feel culturally relevant, authentic and performance-driven
  • Ensure all programs are designed to drive measurable business impact, not just awareness or engagement

Paid & Organic Amplification

  • Support the development and execution of paid amplification strategies to extend the reach and effectiveness of influencer and marketing campaigns.
  • Collaborate with media and performance teams to align messaging across paid media, organic social and onsite placements
  • Identify opportunities where organic momentum (social buzz, creator content, cultural moments) can be scaled through paid tactics on Amazon and beyond

Amazon Onsite Optimization

  • Own and execute onsite optimization levers that influence consumer consideration, including: PDP recommendation optimizations, brand store build-outs and refreshes, backend keyword strategy and discoverability enhancements
  • Work closely with onsite, SEO and performance teams to ensure content and merchandising strategies reflect current consumer language, trends and behaviors
  • Continuously identify opportunities to improve the shopper journey and elevate brand storytelling on Amazon

Cross-Functional Collaboration

  • Serve as a highly collaborative partner across brand, media, creative, agency, sales, operations and analytics teams
  • Manage multiple workstreams simultaneously while ensuring alignment, clear ownership and timely execution
  • Navigate ambiguity and complexity with confidence, proactively identifying risks and solutions

Performance & Optimization

  • Track campaign and onsite performance to assess what is driving consideration, engagement and sales
  • Translate insights from performance data, social trends and consumer behavior into clear recommendations and optimizations
  • Support ongoing test-and-learn approaches to evolve customer marketing strategies over time

What’s in it for you

Annual base salary for new hires in this position ranges:

$110,500.00 - $156,000.00

This takes into account a number of factors including work location, the candidate’s skills, experience, education level & other job-related factors.

  • Competitive Benefit Package*

  • Paid Company Holidays, Paid Vacation, Volunteer Time & More!

  • Learning & Development Opportunities

  • Kenvuer Impact Networks

  • This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.

Skills Required

  • Experience activating Amazon-centric customer marketing programs (influencer marketing, OOH, experiential, sampling, onsite merchandising).
  • Experience developing and executing paid amplification strategies and collaborating with media/performance teams.
  • Experience with onsite optimization: PDP recommendation optimizations, brand store build-outs and refreshes, backend keyword strategy.
  • Strong cross-functional collaboration and project/workstream management skills.
  • Ability to track campaign and onsite performance and translate insights into clear recommendations and optimizations.

Kenvue Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kenvue and has not been reviewed or approved by Kenvue.

  • Fair & Transparent Compensation Pay is considered decent and competitive for the work performed. Base compensation combined with a solid benefits package supports a generally fair total rewards perception.
  • Healthcare Strength Comprehensive healthcare, life insurance, and disability plans are emphasized. Access to mental health resources and assistance programs further strengthens perceived health protection.
  • Parental & Family Support A global parental leave policy and support for adoption, fertility, and surrogacy are highlighted. These offerings contribute to a family‑friendly and supportive package for diverse families.

Kenvue Insights

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The Company
HQ: Summit, New Jersey
17,919 Employees
Year Founded: 2023

What We Do

Kenvue is the world’s largest pure-play consumer health company by revenue. Built on more than a century of heritage and propelled forward by science, our iconic brands — including Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson’s®, Listerine®, Neutrogena®, Tylenol® and Zyrtec® — are recommended by health care professionals and can be trusted by consumers who use our products to improve their daily lives. Our team members share a digital-first mindset, with an approach to innovation grounded in deep human insights and work every day to earn a place for our products in consumers’ hearts and homes. At Kenvue, we believe everyday care can not only make people well; it can make them whole. Beware of recruitment scams: https://www.kenvue.com/media/recruitment-scams-alert

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