Associate, Lifecycle Marketing

Boston, United States of America

As the Customer Engagement Marketing Manager, you will:

• Use data analytics and customer behavior insights, to identify customer needs at various stages of the lifecycle and develop targeted comms strategies tailored by segment
• Design and create visualizations of customer comms journeys to map out how comms will reach customers with the right messaging at various touchpoints
• Design and execute personalized comms plans for each customer segment via various digital channels, including: email, SMS, push and in-app messages
• Design onboarding journeys that provide a seamless customer experience ensuring that customers understand the value of their product and encourages early engagement
• Using customer analytics to develop retention strategies aimed at reducing churn and deepening customer engagement
• Working with the data and analytics teams to measure campaign effectiveness and track KPIs (ie. Acquisition targets, customer lifetime value etc) to identify areas of improvement and make data-driven decisions
• Create a comprehensive test-learn-optimize roadmap for the CRM channels
• Partner closely with other channel owners in the CRM team to assess cohesive communication strategy across outbound and inbound channels.
• Work with agency to create best in class creative
• Understand the MarTech stack and how to optimize usage of the various tools to create best in class campaigns

English Digital Marketing Channels

Primary Location: Boston, MA, Boston

Other Locations: Massachusetts-Boston,New York-New York

Organization: Santander Bank N.A.

The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.

Salary: $87,750 - $122,500/year