Associate Director, Media Strategy

About us:

Spring & Bond is a digital media agency and consultancy specializing in helping pharmaceutical and medical device manufacturers create robust, omnichannel media strategies for both healthcare professionals (HCPs) and consumer audiences. We emphasize transparency and client empowerment through comprehensive services, including customer journey planning, media strategy and activation, technology evaluation, in-house capability development, and training.

What You'll Do:

We are seeking an Associate Director, Media Strategy to lead the development of client media strategies for a pharmaceutical brand. This role ensures that every media recommendation is grounded in a deep understanding of the market, audiences, competition, and media performance—translating knowledge into actionable insights and compelling narratives for clients. You will bridge the day-to-day execution of strategy with long-term brand planning—establishing the strategic foundation for media plans, campaign measurement, and reporting deliverables.

Your Responsibilities:

• Lead the translation of competitive intelligence, market research, and audience insights into actionable media strategies.

• Shape media approach, channel mix, and budget recommendations to achieve client business objectives.

• Support the development of measurement frameworks, reporting, and test-and-learn agendas to optimize performance.

• Review and refine reporting deliverables; challenge insights and provide context for campaign optimizations.

• Provide thought leadership by monitoring and synthesizing media and industry trends, ensuring internal teams and clients stay informed and strategically positioned.

• Develop POVs, case studies, and best practices that influence client decision-making and inspire new approaches.

• Contribute to Big Ideas and brand planning initiatives.

• Collaborate with Client Services, BI, and Ad Ops to ensure strategic alignment across all client deliverables.

• Lead and support client workshops and strategic planning sessions as needed.

• Prioritize and manage Asana tasks with the Director; delegate and oversee project execution.
  

Your Qualifications

• 6–8 years of experience in media strategy, planning, or marketing; experience in pharmaceutical or healthcare experience is required (oncology experience is a plus).

• Strong understanding of cross-channel marketing and campaign management frameworks.

• Hands-on experience with media planning & research tools, including Pathmatics, MediaRadar, and/or Telmar, as well as analytics reporting & campaign measurement.

• Demonstrated ability to craft POVs, case studies, and client-ready presentations.

• Proven ability to manage multiple projects, prioritize effectively, and delegate to junior team members.

• Experience mentoring or coaching junior staff.

• Skilled in story-crafting, facilitating discussions, leading workshops, and presenting to clients.

If you are a strategic leader who is equal parts storyteller and analyst, with a strong foundation in pharma media, this role is for you!

Benefits:

• Remote-first team environment

• Coverage for medical, dental, and vision insurance for you and your dependents

• Disability insurance plan

• Matching 401K

• Parental leave

• Other fun health & wellness perks

Spring & Bond is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Spring & Bond is a woman-owned business.

Not everyone will match the above qualifications 100%. If your experiences don’t perfectly align, but you think you’d be a great addition to our team, we’d still love to hear from you.