Associate Director, Strategy & Consulting (App Development)

Key Responsibilities:

• Develop a clear and actionable product strategy for app-based solutions within the healthcare payer domain (e.g., member apps, provider portals, claims tools).
• Create and maintain a product roadmap based on market trends, business goals, and user feedback.
• Write and groom user stories, ensuring alignment with Agile best practices and team workflows
• Partner with engineering, UI/UX, QA, compliance, business, and data teams to define, build, and launch products.
• Act as the liaison between stakeholders, translating business needs into technical requirements.
• Be the “voice of the customer” across teams to ensure user needs are central to all phases of product development.
• Own the end-to-end development lifecycle—from ideation through design, development, testing, launch, and iteration.
• Ensure app usability, accessibility, scalability, and compliance (HIPAA, NCQA, CMS) throughout the lifecycle.
• Oversee and maintain product documentation including roadmaps, feature specs, and release notes.
• Track KPIs including app engagement, NPS, retention, and support metrics to identify areas for improvement.
• Demonstrate strong analytical skills to review performance data, identify trends, and make data-driven product decisions.
• Define and drive non-functional requirements like performance monitoring, logging, and disaster recovery
• Launch new features with training, documentation, and marketing support for both internal and external users.
• Lead product demos, end-user education, and adoption strategies in collaboration with customer success teams.

Requirements:

• Bachelor’s degree in Computer Science, Engineering, Business, or a related field.
• Requires 4–6 years of related product management experience.
• Equivalent experience may be considered based on demonstrated accomplishments and skills reflective of this role.
• Proven experience in app development (mobile or web) in healthcare or highly regulated industries preferred.
• Familiarity with payer operations including claims, eligibility, provider directories, and regulatory requirements.

Preferred Experience:

• Knowledge of healthcare interoperability (FHIR, HL7, X12) and CMS compliance (e.g., Interoperability Rule, Blue Button 2.0).
• Experience with mobile frameworks (e.g., React Native, Flutter) and app analytics tools (e.g., Firebase, New Relic).
• Background in user-centered design and digital health product development.