Associate Director, Social Media

Tombras, an independent, 400+ person full-service advertising agency is searching for a Social Media Director to join our team.

Where you’ll be working: Knoxville, TN or Atlanta, GA. Relocation assistance may be provided.

The Tombras social media team has made some of your favorite work on the internet – from MoonPie tweets to Steak-umm activations in the metaverse and real-time surprise & delight moments for beloved brands like Josh Cellars wine and SunChips. This role reports to the VP of Social Media (owned) and is responsible for leading and managing day-to-day social media efforts for clients, working closely with other departments to create world-class social first campaigns and ensure real-time trends and strong platform strategies are utilized.

The ideal candidate combines creativity, strategy, and analytical expertise to spearhead our efforts across all social channels and grow and evolve our social practice at Tombras.

What you'll be doing:

•  Connecting brands to real people in real-time, all the time
•  Formulate and evolve best-in-class social media strategies spanning audience insights, channel mix, content strategy, community management, influencer marketing, paid media, and more
•  Oversee execution of omnichannel social campaigns delivering creative concept through deployment, optimization, and results analysis
•  Collaborate with in-house creative directors, community managers, brand strategists, project managers, account teams, and analysts
•  Help drive advanced social strategy and playbook creation across all clients Present creative concepts and performance analysis to agency leadership and clients with confidence
•  Manage and mentor a team of future social innovators
•  Continuously explore new social platforms, functionalities, and technologies to push boundaries
•  Consult existing and prospective clients on leveraging social and identifying strategic approaches to achieve brand and business goals
•  Move at the speed of social - fast! Which means more opportunities to make exceptional and impactful content

What you bring:

•  7+ years of experience in social media management, strategy and content creation Excellent written and verbal communication skills
•  Experience with social media analytics and reporting tools
•  Desire to build and foster engaged communities and create award-winning social-first work with a team of highly motivated creatives and strategists
•  Experience managing and leading a team, giving feedback, setting goals, and fostering a positive team culture
•  Ability to work collaboratively with cross-functional teams
•  Ability to proofread content for grammatical accuracy and maintain style consistency across pieces
•  Public speaking skills to ensure ideas are presented effectively and coherently
• Passion for current and emerging social media platforms, trends, and best practices
•  Strong project management and organizational skills, and ability to prioritize and manage multiple projects simultaneously
•  An attitude of positivity, adaptability, curiosity, and exploration

Why you’ll want to work at Tombras:

You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel effect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was named Ad Age's 2024 Independent Agency of the Year and an AdAge A-List Standout Agency in 2022 and 2023.

Tombras Benefits:

Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.

Dog-friendly office(Knoxville)

Unlimited PTO

Generous parental leave for primary and non-primary caregivers. 

Medical (PPO or High Deductible option) for employee + dependents

401(k) Participation + 3% employer match

Employer-paid Dental & Vision 

A company culture of promotions from within and an atmosphere allowing for varied and rapid career development. 

New, Modern building in Downtown Knoxville

Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce. 

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

Remote employees must be based in the United States.