Associate Director, Sales Enablement

Posted 4 Days Ago
Be an Early Applicant
Boston, MA, USA
In-Office
102K-137K Annually
Senior level
Financial Services
The Role
Lead sales enablement content strategy, create and govern sales collateral in Loopio and Seismic, develop playbooks and training, support high-priority proposals, collaborate with marketing, investment teams, and stakeholders, and measure content adoption and impact to improve business development effectiveness.
Summary Generated by Built In

Firm Overview:

Cambridge Associates (“CA”) is a leading global investment firm. CA’s goal is to help endowments & foundations, pension plans, and ultra-high net worth private clients implement and manage custom investment portfolios that generate outperformance so that they can maximize their impact on the world. Cambridge Associates delivers a range of services, including outsourced CIO, non-discretionary portfolio management, and investment consulting.


Headquartered in Boston, Massachusetts, CA has offices in key markets in North America, the United Kingdom, Europe, Asia, and Oceania.  Our worldwide teams ensure our clients benefit from decades of global presence, local expertise, and relationships with the top global investment managers across the world.  For more information, please visit www.cambridgeassociates.com.


Job Description Summary:

The Associate Director, Sales Enablement manages the development, maintenance, and governance of sales-focused content that support business development across Cambridge Associates. This role plays a key part in how the firm's capabilities, investment expertise, and market positioning are communicated to clients and prospects — driving consistency, credibility, and effectiveness across prospecting, proposal, and presentation settings. The Associate Director serves as a subject-matter resource on sales enablement, collaborating with GCS, CMR, investment teams, and Marketing leadership to support content priorities aligned to firm strategy and ensure the sales team is equipped to compete and win.

Job Description:

Responsibilities
Content Strategy and Development
  • Own the strategy, creation, and ongoing refinement of sales-focused content across enablement platforms, including Loopio and Seismic.
  • Develop targeted collateral that supports business development across client segments, audience types, and stages of the sales process.
  • Create and maintain core sales materials, including capability overviews, product and solution summaries, presentation modules, pitch content, proposal templates, reusable response content, and messaging frameworks.
  • Ensure materials are clear, compelling, differentiated, and tailored to client and prospect needs.
  • Translate complex investment concepts, firm capabilities, and market positioning into concise, credible sales content, applying analytical judgment to ensure accuracy and relevance.
Platform Ownership and Governance
  • Assist colleagues in managing content structure, governance, and usability within firm tools, Loopio, and Seismic, ensuring materials are organized for efficient search, retrieval, and reuse.
  • Establish and enforce processes to keep materials current, approved, and version-controlled.
  • Lead efforts to improve platform adoption, user experience, and overall content effectiveness, escalating platform strategy decisions to Marketing leadership as appropriate.
  • Contribute to priorities for platform updates and enhancements in partnership with internal stakeholders and technology teams.
Sales Team Enablement
  • Develop playbooks, guides, and training materials that improve sales team effectiveness, consistency, and confidence.
  • Facilitate enablement sessions on content, tools, and messaging — reinforcing best practices in how the firm's capabilities and differentiators are presented to clients and prospects.
  • Provide targeted support for high-priority meetings, presentations, and proposal opportunities.
Cross-Functional Collaboration and Alignment
  • Serve as a key liaison between Marketing and GCS, supporting alignment on content priorities, sales needs, and execution.
  • Partner with CMR to ensure positioning, messaging, and collateral reflect current market insights and firm priorities.
  • Collaborate with investment teams and subject-matter experts to validate content accuracy and strengthen technical credibility.
  • Together with colleagues, support consistency in how the firm's capabilities are presented across proposal, presentation, and prospecting materials — contributing to firm-wide alignment on messaging.
Performance, Measurement, and Continuous Improvement
  • Track and report on metrics for content usage, adoption, and impact; use data to inform prioritization recommendations.
  • Identify content gaps and lead development of plans to strengthen the firm's sales enablement library.
  • Drive continuous improvement of templates, presentations, collateral, and tool workflows based on business needs, stakeholder feedback, and user behavior.
  • Compile and share findings and recommendations with Marketing leadership and senior stakeholders.
Skills and Experiences
Essential
  • Advanced knowledge of sales enablement strategy, content development, and platform governance in a complex B2B or institutional environment.
  • Demonstrated ability to manage cross-functional projects and collaborate effectively with senior stakeholders.
  • Strong writing and editing skills, with the ability to distill complex investment or advisory concepts into client-ready content.
  • Strong analytical thinking and the ability to connect content priorities to broader business development goals.
  • Experience managing or governing sales enablement platforms (e.g., Seismic, Loopio, or equivalent).
  • Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.
  • Ability to communicate clearly and effectively with senior leaders on content and enablement topics.
Desirable
  • Experience supporting institutional sales, advisory, or investment-related business development efforts.
  • Familiarity with content governance, taxonomy design, and platform optimization.
  • Strong presentation development skills and visual storytelling instincts.
  • Experience leading or mentoring others in a content, marketing, or enablement function.
Other Qualifications
Educational / Professional Background
  • Bachelor's degree in marketing, communications, business, finance, economics, or a related field (required).
  • 5–7+ years of experience in marketing, sales enablement, content strategy, proposal support, or a related function (required).
  • Experience in asset management, investment consulting, financial services, or another knowledge-intensive professional services environment (preferred).
  • Working knowledge of investment products, financial markets, or institutional client solutions sufficient to develop credible, effective content (preferred).

Base salary range for this role:

Pay Range Minimum:

101900

Pay Range Maximum:

136500

In addition to the listed salary range, this position is eligible for an annual performance-based bonus and a comprehensive, competitive benefits package. Actual placement within the stated salary range will be determined based on factors such as skills, experience, and qualifications, as well as internal equity.

The firm is committed to the concept and practice of equal employment opportunity and will not discriminate against any employee or applicant on the basis of race, color, religion, age, sex, national origin, sexual orientation, gender identity, disability, or veteran status. It is expected that all employees will follow a similar policy toward their co-workers.

Skills Required

  • Bachelor's degree in marketing, communications, business, finance, economics, or related field
  • 5-7+ years in marketing, sales enablement, content strategy, proposal support, or related function
  • Advanced knowledge of sales enablement strategy, content development, and platform governance in B2B or institutional environments
  • Experience managing or governing sales enablement platforms (e.g., Seismic, Loopio, or equivalent)
  • Strong writing and editing skills, able to distill complex investment concepts into client-ready content
  • Strong project management and organizational skills, able to manage multiple priorities
  • Ability to communicate clearly and effectively with senior leaders
  • Experience in asset management, investment consulting, financial services, or knowledge-intensive professional services
  • Familiarity with content governance, taxonomy design, and platform optimization
  • Strong presentation development skills and visual storytelling instincts
  • Experience leading or mentoring others in a content, marketing, or enablement function
  • Working knowledge of investment products, financial markets, or institutional client solutions

Cambridge Associates Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cambridge Associates and has not been reviewed or approved by Cambridge Associates.

  • Healthcare Strength Healthcare coverage is described as comprehensive, with plans that cover nearly everything including alternative medicines. The broader health, dental, and vision offering is positioned as generous and locally competitive with substantial employer support.
  • Parental & Family Support Parental leave is positioned as fully paid upon hire, alongside broad leave and time-off policies. Backup child, elder, and pet care adds practical support for caregiving responsibilities.
  • Retirement Support Retirement benefits include employer contributions, with references to matching in some plan descriptions. Employer-paid life and disability coverage further strengthens the financial protection portion of the package.

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The Company
HQ: Boston, MA
1,621 Employees
Year Founded: 1973

What We Do

We are a global investment firm and aim to help endowments & foundations, pension plans, and high net worth private clients implement and manage custom investment portfolios that generate outperformance and enable them to maximize their impact on the world. Working alongside its early clients, Cambridge Associates pioneered the strategy of high-equity orientation and broad diversification, which since its inception in the 1980s has been a primary driver of performance for institutional investors. Today, we deliver a range of portfolio management services, including outsourced CIO, non-discretionary portfolio management, investment staff extension, and asset class mandates. Cambridge Associates maintains offices in major financial centers across the globe, with headquarters in Boston, MA. Working with some of the world’s most sophisticated institutional investors, we bring a deep knowledge of portfolio management best practices to the clients we serve, and select our colleagues with great attention to their potential to become a valuable member of a collaborative, intelligent and hard-working team.

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