Associate Director, Relevance Strategy

Posted Yesterday
Be an Early Applicant
New York, NY, USA
In-Office
100K-128K Annually
Senior level
AdTech • Marketing Tech • Social Media
The Role
Lead cultural and consumer insight-driven brand strategy for enterprise clients. Analyze qualitative and quantitative research, synthesize behavioral data, define cultural analysis methodologies, evaluate creative concepts, and direct strategic client communications. Facilitate brainstorms and workshops, brief creative teams, and collaborate cross-functionally to translate insights into persuasive, integrated marketing recommendations that drive business results.
Summary Generated by Built In

VaynerX

VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.

ABOUT CHUKMEDIA

ChukMedia is a VaynerX agency built to help enterprise brands move at the speed of culture. Combining entrepreneurial agility with enterprise-grade execution, ChukMedia partners with Fortune 500 and complex organizations to drive growth across brand, social, creative production, and modern marketing ecosystems

Overall Purpose

Strategy at VaynerMedia provides a crucial perspective on the business dynamics.  We are a human centric, culture obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, and tech innovations that inform our strategic recommendations.  Our team is collectively redefining and modernizing the way our clients harness consumer and cultural intelligence, develop brand strategy and plan for attention.


KEY AREAS OF RESPONSIBILITY


  • Identify data-driven insights in a logical flow in order to deliver a compelling and enlightening story to client.
  • Bring the consumer’s world to life  through the use of qualitative and cultural mining, plus insightful synthesis of quantitative research.
  • Demonstrate analytical and strategic skills to help solve client’s business problems.
  • Stay abreast of the competitive landscape as it pertains to data, human centered research, and scalable qualitative insights delivering meaningful results for our clients.
  • Define/identify  new methodologies for cultural analysis and development of cultural anthropology products that unlock VaynerMedia’s ability to ‘culture hack’ at speed and transform our clients’ businesses.
  • Evaluate creative concepts and communication opportunities and provide sound feedback and/or recommendations, as appropriate. 
  • Facilitating brainstorms, workshops and ideation sessions that drive greater creativity and innovation.
  • Direct the strategic development of client presentations and other important communication; delivering clear, compelling and persuasive communications to all stakeholders.
  • Brief creative teams for ideation and help facilitate brainstorms and workshops.

EXPERIENCE/KNOWLEDGE REQUIRED

  • 5 - 7 years experience with strategically building brands at a top agency, working for Fortune 500 clients - must have experience understanding the intersection of business strategy, consumer insights and digital behavior in grounding big, purposeful ideas. 
  • Ability to use the proper tools necessary to review qualitative, quantitative research, and behavioral data to draw and interpret insights.
  • Collaborate with the people of an organization, fostering strong cross-functional teamwork and positive results.
  • Strategic thinking ability with balanced analytical and creative approach to integrated marketing planning.
  • Understanding of multiple channels for communications and connections, and their role in brand and content marketing.
  • Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly.

Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors.  We encourage those who are passionate about what we do to apply!

  • Exact compensation may vary based on skills, experience, and location. 
  • Employer-sponsored 401k with match
  • Medical, Dental, and vision coverage
  • Unlimited PTO
  • Caregiver (Parental) Leave
  • Health and Wellness benefits
Base Salary
$100,000$127,500 USD

Skills Required

  • 5-7 years experience building brand strategy at a top agency or with Fortune 500 clients
  • Demonstrated ability to interpret qualitative, quantitative, and behavioral data to draw insights
  • Strong cross-functional collaboration and teamwork skills
  • Strategic thinking with balanced analytical and creative approach to integrated marketing planning
  • Understanding of multiple communication channels and their role in brand and content marketing
  • Self-motivated with initiative to identify opportunities and act swiftly

VaynerMedia Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about VaynerMedia and has not been reviewed or approved by VaynerMedia.

  • Leave & Time Off Breadth Time off is considered broad, with substantial PTO and major holidays, and in some cases “unlimited” vacation policies. This breadth is often highlighted as a meaningful part of the overall package.
  • Retirement Support Retirement support is reinforced by a 401(k) with employer matching and accessible plan administration. Past matching contributions indicate tangible investment in employee savings.
  • Parental & Family Support Parental leave includes fully paid time for primary and secondary caregivers with a phased return-to-work period. These elements signal family-friendly support within the package.

VaynerMedia Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: New York, NY
1,232 Employees
Year Founded: 2009

What We Do

VaynerMedia is a global creative and media agency with offices in New York, Los Angeles, London, Singapore and Mexico City. We work differently because we’re built differently. We are consumer-centric, not boardroom-centric; We respect the internet's impact on culture, not Madison Avenue’s; We have the humility and curiosity to find what’s right, not to debate it for months on end; We are all practitioners; We scale the unscalable; We value real consumer signals; We create ideas consumer-up, not ego-down; We believe that it’s our responsibility to deliver business results for our clients.

Similar Jobs

Realtor.com Logo Realtor.com

Sr. Reporter - Celebrity & Lifestyle

Big Data • Real Estate • Software
Hybrid
New York, NY, USA
1250 Employees
95K-120K Annually

Superhuman Logo Superhuman

Account Manager

Artificial Intelligence • Information Technology • Machine Learning • Natural Language Processing • Productivity • Software • Generative AI
Remote or Hybrid
United States
1500 Employees
168K-255K Annually

Adyen Logo Adyen

Team Lead

Fintech • Payments • Financial Services
Easy Apply
Hybrid
New York, NY, USA
4771 Employees

Adyen Logo Adyen

Team Lead

Fintech • Payments • Financial Services
Easy Apply
Hybrid
New York, NY, USA
4771 Employees

Similar Companies Hiring

ClickMint Thumbnail
AdTech • eCommerce • Marketing Tech • Generative AI
Malibu, CA
9 Employees
PRIMA Thumbnail
Travel • Software • Marketing Tech • Hospitality • eCommerce
US
15 Employees
Golden Pet Brands Thumbnail
Digital Media • eCommerce • Information Technology • Marketing Tech • Pet • Retail • Social Media
El Segundo, California
178 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account