Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.
With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.
For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.
The Associate Director, Programmatic owns the Advertising function on their book of clients. This includes developing overall programmatic media strategy (Display, Video, Audio, OOH), helping to grow the client’s business through additional advertising channels and ensuring team execution meets and exceeds client expectations. The Programmatic group is responsible for applying highly analytical and quantitative approaches to deliver campaign performance in managing client relationships. Associate Directors are expected to employ and continually define the state-of-the-art techniques in the online marketing industry through their deep understanding of digital technologies, a passion for using data to inform creative problem solving. They must possess excellent active listening skills to understand client needs and translate those needs into campaign objectives.
Role Expectations:
- Own daily operation and master media and buying-related technologiActively optimize and manage client campaigns including: strategy development, project management, and optimization log upkeep
- Communicate and liaise with our partners (technology, media, and data) to oversee the launch and ongoing execution of campaigns
- Maintain Technical understanding of planning, activation & measurement tools
- Provide strategic insight to develop long term execution plans from client’s stated business objectives and implement those plans
- Ensure integration with other functional teams • Help identify and test new channels and products, highlighting results and sharing across organization and externally
- Help business development team develop and present pitches, including providing oversight and guidance to junior team members assisting with the process Confidential
- Lead and effectively manage a team of digital media specialists and facilitate each team member’s development providing ongoing coaching, feedback and career growth
What We’re Looking For:
- 5+ years of work experience; recent and proven experience in programmatic execution/planning and activation required; other digital advertising, such as search and/or social, is a plus
- Actively optimize and manage client programmatic strategy ensuring micro and macro goals are hit. This includes owner/partnership of DSP/SSP vetting and selection
- Accountable to daily programmatic team operations and campaign excellence
- Effectively manage and lead all programmatic team members
- Identify and test new programmatic channels and products, highlighting client value in results and sharing across client team and organization.
- Identify training and development needs of client team and broader functional team
- Instill best practices, processes, methodologies, and frameworks for client team and broader functional team; work with team members to ensure they are being used
- In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data privacy
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This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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What We Do
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc., delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.
