Associate Director, Product Marketing, Hematology

Posted Yesterday
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2 Locations
In-Office or Remote
162K-242K Annually
Senior level
Biotech • Pharmaceutical
The Role
Leads US marketing strategy and execution for an assigned hematology pharmaceutical product. Develops brand plans, positioning, promotional campaigns, customer insights, and commercial strategies. Collaborates with Sales, Medical Affairs, Market Access, Regulatory, Legal, Analytics, and agency partners. Manages brand performance, budgets, forecasting, ROI, and compliance while driving integrated personal and non-personal engagement across healthcare professional audiences.
Summary Generated by Built In

If you are a current Jazz employee please apply via the Internal Career site

Jazz Pharmaceuticals is a global biopharma company whose purpose is to innovate to transform the lives of patients and their families. We are dedicated to developing life-changing medicines for people with serious diseases — often with limited or no therapeutic options. We have a diverse portfolio of marketed medicines, including leading therapies for sleep disorders and epilepsy, and a growing portfolio of cancer treatments. Our patient-focused and science-driven approach powers pioneering research and development advancements across our robust pipeline of innovative therapeutics in oncology and neuroscience. Jazz is headquartered in Dublin, Ireland with research and development laboratories, manufacturing facilities and employees in multiple countries committed to serving patients worldwide. Please visit www.jazzpharmaceuticals.com for more information.

Job Description

The Associate Director, Product Marketing, Hematology is responsible for leading the US marketing strategy and execution for an assigned Hematology product. This role requires strong brand ownership, strategic thinking, commercial judgment, and the ability to translate customer and market insights into effective plans that drive brand performance.  The Associate Director will lead integrated personal and non-personal promotional initiatives and collaborate across Sales, Medical Affairs, Market Access, Analytics, Regulatory, Legal and other functions to deliver aligned, compliant customer engagement.




Essential Functions/Responsibilities

Brand Strategy, Positioning & Commercial Leadership


  • Lead the development and execution of the annual Hematology brand commercial plan and tactical roadmap, ensuring alignment with franchise objectives and financial targets
  • Anticipate market opportunities and competitive challenges; recommend and implement appropriate strategic responses
  • Drive brand prioritization and make informed trade-offs across initiatives; diagnose performance trends and proactively recommend strategic adjustments to leadership
  • Serve as a core commercial voice on the cross-functional brand team, driving alignment across Sales, Medical Affairs, Market Access, Regulatory, Legal, Analytics, and Training

Therapeutic Area Expertise, Market Insights & Customer Understanding


  • Build and maintain strong knowledge of ALL/LBL, product treatment, clinical evidence and pediatric and adult care settings
  • Understand the clinical, behavioral and institutional factors that influence treatment decisions and customer needs
  • Partner with Market Research, Analytics, and Medical Affairs to translate customer insights, real-world data, and competitive intelligence into actionable marketing solutions


Integrated Personal & Non-Personal Promotional Leadership


  • Lead the creation and execution of cohesive, insight-driven promotional campaigns that articulate the Hematology product value proposition across target audiences
  • Partner with Sales Leadership and Commercial Training to develop high-impact personal selling tools (IVAs, discussion guides, objection handlers) and ensure field alignment and pull through
  • Own coordinated personal and non-personal promotional plans across field, digital and other relevant HCP channels


Commercial Performance, Business Planning & Resource Management


  • Track brand performance, campaign effectiveness, and customer engagement metrics against commercial KPIs, translating data into actionable insights for leadership
  • Manage the assigned brand budget, ensuring disciplined resource allocation, accurate forecasting, monthly accruals, and ROI tracking
  • Direct agency partners (creative, media, digital), establishing clear strategic briefs, maintaining high-quality standards, and ensuring timely, cost-effective deliverables


Strategic Leadership, Accountability & Operational Excellence


  • Demonstrate an owner’s mindset for assigned hematology product’s commercial performance, taking initiative and driving projects forward independently with minimal oversight
  • Make well-reasoned, timely decisions within established authority while knowing when to seek executive alignment
  • Ensure all marketing strategies, tactical programs, and materials strictly adhere to applicable laws, industry codes, and Jazz compliance policies



Required Knowledge, Skills & Abilities


  • Minimum 7 years of commercial pharmaceutical or biotechnology experience is required, including substantial hands-on product marketing or brand management experience
  • Proven marketing experience in complex specialty pharmaceuticals market is required
  • Ability to travel domestically approximately 30% to 40% for congresses, field visits, and company meetings



Required / Preferred Education


  • Required: Bachelor’s degree in marketing, business, life sciences, or related discipline
  • Preferred: Advanced degree (MBA, MS, PharmD, or equivalent graduate qualification)

#LI-Remote

Jazz Pharmaceuticals is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any characteristic protected by law.

FOR US BASED CANDIDATES ONLY
 

Jazz Pharmaceuticals, Inc. is committed to fair and equitable compensation practices and we strive to provide employees with total compensation packages that are market competitive. For this role, the full and complete base pay range is:

$161,600.00 - $242,400.00

Individual compensation paid within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, and other pertinent factors. The goal is to ensure fair and competitive compensation aligned with the candidate's expertise and contributions, within the established pay framework and our Total Compensation philosophy. Internal equity considerations will also influence individual base pay decisions. This range will be reviewed on a regular basis.

At Jazz, your base pay is only one part of your total compensation package. The successful candidate may also be eligible for a discretionary annual cash bonus or incentive compensation (depending on the role), in accordance with the terms of the Company's Global Cash Bonus Plan or Incentive Compensation Plan, as well as discretionary equity grants in accordance with Jazz’s Long Term Equity Incentive Plan. 

The successful candidate will also be eligible to participate in various benefits offerings, including, but not limited to, medical, dental and vision insurance, 401k retirement savings plan, and flexible paid vacation. For more information on our Benefits offerings please click here: https://careers.jazzpharma.com/benefits.html

Skills Required

  • Minimum 7 years of commercial pharmaceutical or biotechnology experience
  • Substantial hands-on product marketing or brand management experience
  • Marketing experience in complex specialty pharmaceuticals markets
  • Ability to travel domestically approximately 30% to 40%
  • Bachelor's degree in marketing, business, life sciences, or a related discipline
  • Advanced degree such as MBA, MS, PharmD, or equivalent graduate qualification

Jazz Pharmaceuticals, Inc Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Jazz Pharmaceuticals, Inc and has not been reviewed or approved by Jazz Pharmaceuticals, Inc.

  • Fair & Transparent Compensation — Fair & Transparent Compensation: Pay is considered competitive to strong versus biopharma peers, reinforced by market-competitive ranges in public postings. Company materials emphasize a robust total-rewards mix of base, bonus, and equity.
  • Parental & Family Support — Parental & Family Support: Global paid child-bonding leave for all parents and paid caregiver leave are explicitly offered. Additional paid time elements like bereavement and a Global Volunteer Day expand family and life-event support.
  • Wellbeing & Lifestyle Benefits — Wellbeing & Lifestyle Benefits: A market-leading mental-health program provides extensive counseling and coaching access via Lyra. A Wellbeing Reimbursement Account and wellness resources broaden everyday lifestyle support.

Jazz Pharmaceuticals, Inc Insights

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The Company
HQ: Palo Alto, CA
3,086 Employees
Year Founded: 2003

What We Do

Jazz Pharmaceuticals plc (Nasdaq: JAZZ), is a global biopharmaceutical company whose purpose is to innovate to transform the lives of patients and their families. We are focused on developing life-changing medicines for people with serious diseases—often with limited or no options—so they can live their lives more fully. By transforming biopharmaceutical discoveries into novel medicines, we are working to give people around the world the opportunity to redefine what’s possible – to make the “small wins” big again. Founded in 2003 and headquartered in Dublin, Ireland, Jazz Pharmaceuticals has a significant corporate presence in Palo Alto, CA, Philadelphia, PA and Oxford, England, with manufacturing facilities in Ireland and Italy. We maintain a highly collaborative culture where employees focus on how they can be successful and accomplish positive results by exemplifying the company’s core values: integrity, collaboration, passion, innovation and the pursuit of excellence. Together, we are more than 3,100 experts, analysts, specialists, advocates, scientists and professionals all with diverse backgrounds and perspectives. Working together, we are proud to support patients, innovate and bring new medicines to market. For more information, please see our website at www.jazzpharma.com and follow us on Twitter at @JazzPharma. For information on fraudulent schemes involving our company name and recruitment, please visit https://bit.ly/2J1EjMA. For guidelines on engaging with Jazz on social media, please visit https://bit.ly/2OaMOuq.

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