Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :The Associate Director, Product Marketing (Console) will be responsible for developing and executing business and marketing strategies to drive awareness and adoption of our console product category across multiple product portfolios. This role requires strong leadership skills, strategic thinking, and the ability to collaborate effectively and drive the work of cross-functional teams.
Essential Duties and Responsibilities:
Develop and implement comprehensive marketing plans for new products or services launches, including market research, positioning, messaging, campaign strategy, creative development, and execution.
Manage marketing budgets for product categories, ensuring efficient use of resources and alignment with overall business objectives to drive revenue and market share.
Collaborate with cross-functional teams, including product development, sales, and global marketing, to ensure consistent messaging and positioning of products or services in the market.
Conduct competitive analysis to identify trends, opportunities, and threats in the market and develop marketing strategies to address them. Stay up-to-date on industry trends and best practices in marketing and communicate these insights to senior management.
Drive thought leadership initiatives to build brand recognition and credibility among key audiences.
Measure and analyze marketing performance using data analytics tools and techniques.
Identify areas for process improvement and lead efforts to streamline marketing operations.
Support customer events, trade shows, and other activities to showcase products or services and connect with customers.
Provide guidance and mentorship to junior marketing professionals.
Other duties as assigned.
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Proven experience in B2C product marketing, preferably in consumer electronics or other consumer hardline companies.
Strong understanding of product marketing principles, methods, and strategies.
Excellent communication, presentation, and interpersonal skills.
Ability to think strategically and analytically, with a focus on achieving business goals.
Experience managing complex worldwide marketing programs and working within budget constraints. Proficiency in project management methodologies and tools.
Solid knowledge of digital marketing channels and tactics.
Demonstrated success in building successful go-to-market strategies.
Knowledge of market research techniques and tools.
Education:
Bachelor’s degree in Marketing, Communications, Business Administration, or related field. MBA preferred.
Salary Ranges (per annum):
$113,249.00 - $188,748.00Disclaimer: Exact compensation may vary based on skills, experience, and location.
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Top Skills
What We Do
Razer™ is the world’s leading lifestyle brand for gamers.
The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities.
With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.
Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops. Razer’s software platform, with over 70 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma™ (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).
In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest online-to-offline digital payment networks in SE Asia.
Founded in 2005 and dual-headquartered in Irvine and Singapore, Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).
