Associate Director, PR & Communications

Reposted 17 Days Ago
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Hong Kong
Hybrid
Senior level
Agency • Digital Media • eCommerce • Events • Fashion
The Role
The Associate Director of PR & Communications develops global strategies, leads media relations, manages communications during crises, and fosters internal alignment within the company.
Summary Generated by Built In
Hypebeast is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Founded in 2005, it became a publicly listed company in 2016, and today boasts a global readership across North America, Asia Pacific, Europe and more. The Group has expanded its publishing brands to a wider scope, encompassing Hypebeast and its multiple content distribution platforms, creative agency Hypemaker, and e-commerce and retail platform HBX. 

Responsibilities:

  • Develop and Execute Global Communications Strategy: Design and implement a comprehensive, multi-channel communications strategy that aligns with our business objectives and enhances our corporate reputation globally. This includes creating compelling narratives and ensuring message consistency across all regions.
  • Lead Global Media Relations: Serve as a primary spokesperson and cultivate strong relationships with top-tier international media, market leaders, and high-profile influencers (including celebrities and key opinion leaders). You will proactively identify and secure high-impact media opportunities to tell our story.
  • Navigate Complex Issues & Crisis Communications: With a steady hand, lead our crisis communication efforts, developing and executing strategies to protect the company's reputation in challenging situations.
  • Drive Executive Communications & Thought Leadership: Partner with our senior leadership to develop our public profiles through media training, speaking engagements, and crafting compelling thought leadership platforms.
  • Manage a Global Network: Oversee our global network of PR agencies, ensuring they are delivering exceptional results and providing a strong return on investment.
  • Champion Internal Communications: Foster a vibrant and informed internal culture by developing and executing an internal communications program that engages and aligns our global teams with our company's mission and values.
  • Data-Driven Insights: Measure the impact of our PR and communications efforts, using data and analytics to refine our strategies and demonstrate value to the business.

The Ideal Candidate:

  • Extensive Experience: 8-10 years of progressive experience in public relations and corporate communications, with at least 5 years in a senior leadership role within a global organisation. In-house experience at a publicly traded technology company is highly desirable. 
  • Strategic & Results-Oriented: A strategic thinker who can connect communication initiatives to business objectives and is driven by measurable results. A Bachelor's degree in Communications, Journalism, Public Relations, or a related field is required.
  • Global Mindset: Proven experience developing and executing successful communication strategies across multiple international markets, with a deep understanding of the nuances of different media landscapes and cultural contexts.
  • Exceptional Communication Skills: A gifted writer and speaker with the ability to distill complex information into clear, concise, and compelling messages. Fluency in both written and spoken English is essential; proficiency in other languages is a strong plus.
  • Strong Media Relations Acumen: A robust network of contacts across the global media landscape and a proven track record of securing high-quality media coverage.
  • Crisis Management Expertise: Demonstrable experience in successfully managing complex and sensitive communication issues with a calm and strategic approach.
  • Collaborative Leader: A natural leader and team player, with experience managing and mentoring a team of communication professionals and agency partners across different time zones.
  • Candidates with potential but less direct experience will be considered for a Senior Manager position.

If you think you’ve got what it takes, please provide your cover letter, CV, portfolio and expected salary.

This position is based and located in Hong Kong. Candidate must be eligible to work in Hong Kong.

Personal data collected is for recruitment purposes only.

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The Company
HQ: New York, NY
604 Employees
Year Founded: 2005

What We Do

Founded in 2005, Hypebeast Group is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Our business is comprised of three major divisions – Hypemedia, an umbrella of online editorial and social media platforms; Hypemaker, an in-house creative agency; and HBX, an e-commerce platform and experiential shopping destination.

Why Work With Us

HYPEBEAST is the #1 authority on youth culture across FASHION, MUSIC, ART, DESIGN & LIFESTYLE. We are growing & constantly improving as we invest more into our company and valued employees The best part about Hypebeast is the incredibly talent individuals & people you work with, the culture, and having the ability to create an impact.

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