Associate Director, Payer Marketing

Reposted 6 Days Ago
Be an Early Applicant
2 Locations
In-Office
142K-224K Annually
Senior level
Artificial Intelligence • Pet • Software
The Role
Develops US market access and payer engagement strategies for immunology launch products. Leads payer segmentation, targeting, promotional initiatives, execution planning, KPI monitoring, value evidence strategy, channel integration, and cross-functional launch preparation. Partners with account management, brand marketing, medical affairs, policy, promotions, and learning teams to translate payer insights into customer-facing strategies, resources, and training.
Summary Generated by Built In

Job Description

Associate Director, US Pharma Payer Marketing - Immunology

Our company is dedicated to delivering innovations that extend and improve the lives of patients worldwide. Our team of dauntless, forward-thinking individuals achieves this through an unwavering commitment to supporting accessibility to medicine, providing new therapeutic options, and collaborating with governments and payers to ensure that people who need medicines have access to them. At our company, our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people around the globe.

It is an exciting time to join our company's Immunology team as we aspire to become the trusted leader in delivering novel solutions to transform the standard of care for Immune-Mediated Diseases.  The Immunology portfolio is a top corporate priority for our company and will be a key growth driver for the US Market and our company. 

We are currently recruiting for an Associate Director, US Pharma Payer Marketing - Immunology.  This new position will be responsible for the development of US market access and payer engagement strategies and tactics for our company’s Immunology launch products. This role will require robust engagement with key stakeholders including Brand Marketing, Integrated Account Management (IAM), Medical Affairs and Policy to incorporate market/customer insights in the development of payer customer execution strategies.

Primary Responsibilities Include:

  • Develop customer segment strategies and promotional initiatives for US payer customer segments (health plan, PBM, Medicaid, federal, pharmacy, IDN/Health Systems) to achieve market access goals

  • Lead coordination and engagement efforts with members of the Integrated Account Management organization, including point team and customer-facing account executives and account directors

  • Partner with the assigned promotions manager(s) to develop resources and communications

  • Partner with Learning & Development in the planning and development of training plans and resources for customer-facing teams

  • Lead payer segmentation and targeting activities, execution planning, and KPI implementation / monitoring

  • Active participation in the development of value evidence strategies

  • Ensure optimized channel strategy and appropriate integration with brand strategies

  • Serve as an integral member of the cross functional teams preparing for successful launches with optimal payer and provider experiences

Education:

Required: BA/BS Degree

Preferred: Pharm D, MPH, MBA or other advanced degree

Required Experience and Skills:

  • Minimum of (5) years’ experience in account management, market access, marketing, sales leadership, or consulting in the healthcare industry

  • Demonstrated understanding of the mechanics and economics of the healthcare ecosystem, including influences across various payer segments

  • Demonstrated understanding of US healthcare trends and policy issues and their potential impact upon our company's business opportunities

  • Demonstrated ability to translate strategy into execution and provide clear guidance to the customer-facing teams

  • Ability to learn quickly and to assess a variety of scenarios, strategically and operationally

  • Strong collaboration, project management and organizational skills; ability to prioritize activities and manage deliverables across a portfolio within deadlines

  • Demonstrated success in establishing, developing and maintaining business relationships

  • Ability to translate market trends and customer needs into customer resources or tactics

  • Excellent leadership and communication skills

Preferred Experience and Skills:

  • Account Management experience

  • Contracting strategy development and/or contract negotiation experience

  • Product launch or launch planning experience

  • Knowledge of health economics and outcomes research (HEOR)

  • Marketing and promotions development expertise

Location: Upper Gwynedd PA, with Hybrid work model (3 days per week onsite) Remote will be considered with expectations of travel (up to 25%)

Required Skills:

Account Management, Adaptability, Agile Principles, Brand Marketing, Business Relationship Building, Contracting Strategies, Contract Negotiations, Creativity, Customer Insights, Financial Analysis, Market Access, Marketing, Marketing Management, Market Research, Market Trends, Payer Marketing, Pricing Strategies, Product Management, Project Execution Plan, Promotions Management, Sales Support, Stakeholder Influence, Strategic Planning, Strategic Thinking, Strategy Execution

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.  As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.  For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

EEOC Know Your Rights

EEOC GINA Supplement​

We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

The salary range for this role is

$142,400.00 - $224,100.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits.  Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

No relocation

VISA Sponsorship:

No

Travel Requirements:

25%

Flexible Work Arrangements:

Remote

Shift:

Not Indicated

Valid Driving License:

No

Hazardous Material(s):

N/A

Job Posting End Date:

09/16/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Skills Required

  • BA or BS degree
  • At least 5 years of experience in account management, market access, marketing, sales leadership, or healthcare consulting
  • Understanding of healthcare ecosystem mechanics and economics across payer segments
  • Understanding of US healthcare trends and policy issues
  • Ability to translate strategy into execution and guide customer-facing teams
  • Ability to assess scenarios strategically and operationally
  • Strong collaboration, project management, and organizational skills
  • Ability to establish, develop, and maintain business relationships
  • Ability to translate market trends and customer needs into customer resources or tactics
  • Excellent leadership and communication skills
  • PharmD, MPH, MBA, or other advanced degree
  • Account management experience
  • Contracting strategy development or contract negotiation experience
  • Product launch or launch planning experience
  • Knowledge of health economics and outcomes research
  • Marketing and promotions development expertise
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The Company
HQ: Netanya
349 Employees
Year Founded: 1948

What We Do

MSD Animal Health Technology Labs specializes in the development of animal health management solutions. We are a multidisciplinary product company, a diverse team of ~450 closely collaborating scientists, AI experts, software, hardware, and mechanical engineers… working alongside veterinarians and other animal experts. Our passion? Shaping the future of animal health and well-being (for much better!). Our products and platforms identify trends and predict the likelihood of health outcomes for HUNDREDS of MILLIONS of animals each year, from pets, to poultry, farm animals, and even fish. We provide actionable insights for veterinarians, farmers, and producers, changing the way people care for animals in 150 markets. So, if you’re looking to work in a company that combines pioneering science and technology, dedicated colleagues, and animals, you’ll find it all here – come join us! Visit our website: https://www.msd-animal-health.com/animal-health-intelligence/technology-labs/

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