Responsibilities:
- Lead strategic media planning and execution across paid social channels.
- Drive innovation by identifying emerging platforms, technologies, and creative formats.
- Collaborate with cross-functional teams (Creative, Analytics, Strategy) to develop integrated marketing plans aligned with business goals.
- Oversee campaign development, including audience targeting, messaging, and performance optimization.
- Guide and mentor team members on paid social best practices.
- Foster a culture of learning, experimentation, and continuous improvement.
- Manage team operations, including time-tracking, project management, and deliverable timelines.
- Serve as a senior client contact, providing strategic guidance and presenting performance insights.
- Lead client discussions on optimizations, testing, and new opportunities.
- Ensure compliance with platform policies, data privacy regulations, and brand safety standards.
- Identify opportunities to grow client accounts through innovation and cross-channel collaboration.
- Maintain deep understanding of client business and translate it into actionable strategies.
Qualifications:
- Proven ability to lead and inspire teams, drive strategic initiatives, and influence stakeholders.
- Strong verbal and written communication skills, with the ability to present clearly to executive audiences.
- Deep knowledge of paid social platforms and their evolving capabilities.
- Strong analytical and storytelling skills to translate data into actionable insights.
- Collaborative team player with the ability to work independently and within a matrixed organization.
- Ability to prioritize and manage multiple tasks in a fast-paced environment.
Requirements:
- 5+ years of experience in paid social strategy and execution, with 2+ years in a leadership role.
- Experience managing teams of 3+ and large media budgets across multiple platforms.
- Hands-on experience with platforms like Meta, TikTok, Snapchat, Twitter, LinkedIn, YouTube, etc.
- Familiarity with ad serving and bid management tools (e.g., DCM, SA360, Sprinklr).
- Strong proficiency in Excel, PowerPoint, and other MS Office tools.
- Bachelor’s degree in marketing, business, or a related field (preferred).
- Certifications in Meta Blueprint, TikTok Academy, or similar platforms (preferred).
- Professional demeanor and ability to build strong internal and external relationships.
Top Skills
What We Do
Named “Most Innovative Agency” by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. And as a mission-based agency, our rallying cry, "Challenge the Comfortable," is our team philosophy to push outside our comfort zones to solve problems in new ways – because there can be no greatness without enduring a bit of discomfort.
Canvas was created to embrace the rapid pace of change in the industry with the belief that future viability means reimagining what's possible. This fresh, strategic approach to media marketing services has produced an environment in which it’s possible to fearlessly try the unusual. Under the “Challenge the Comfortable” banner, the Canvas team dedicates itself to getting outside of our comfort zones and resisting the conventional.
Launched in 2015, we are dual-headquartered in Los Angeles and New York, with regional offices in Chicago, Dallas, Denver and Atlanta. Canvas Worldwide services clients such as Hyundai, Kia, Genesis, Starz, MGM Studios, McDonald's and more.
At Canvas, assumptions are left behind, everything is questioned, and in the process, the unexpected—sometimes even magical—happens daily. So, if you’re bold enough to Challenge the Comfortable… then we want YOU to come work for the most innovative agency in the country!
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