Associate Director, Nutraceutical Marketing- AMER (Hybrid)

Posted 10 Days Ago
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Morristown, NJ, USA
Hybrid
142K-198K Annually
Senior level
Pharmaceutical
At Lonza, we enable A Healthier World by supporting our healthcare customers on the path to commercialization.
The Role
Lead Americas nutraceutical marketing by developing regional strategy, launching products, executing integrated campaigns, and partnering with global commercial, R&D, and sales teams. Use market data and AI-enabled tools to identify growth segments, optimize campaigns, and measure ROI while building customer relationships and supporting go-to-market activities.
Summary Generated by Built In

 

Job Title:  Associate Director, Nutraceutical Marketing- AMER 

Location: Morristown, NJ

Join Lonza’s Capsules & Health Ingredients team as a Nutraceutical Marketing Associate Director and help shape the future of the nutraceutical market across the Americas. This highly visible marketing leadership role partners with global and regional stakeholders to drive market strategy, launch innovative products, and deliver impactful customer-focused campaigns within a growing billion-dollar business.

This role requires a minimum of three days per week onsite at our Morristown, NJ location. Working together in person supports close, real-time collaboration, stronger cross-functional partnerships, and effective execution across commercial, analytics, and business systems teams. We offer flexibility to work remotely for the remaining portion of the workweek, in line with business needs.

What you will get:

The full-time base annual salary for this position is expected to range between $141,750 - $198,450. In addition, below you will find a comprehensive summary of the benefits package we offer:

  • Performance-related bonus.
  • Medical, dental and vision insurance.
  • 401(k) matching plan.
  • Life insurance, as well as short-term and long-term disability insurance.
  • Employee assistance programs.
  • Paid time off (PTO).
  • Retirement savings programs, where applicable.

Compensation for this role will be determined by the candidate’s qualifications, skills, experience, and relevant knowledge.

What you will do:

  • Lead the Americas Nutraceutical marketing strategy by translating global business objectives into regional growth initiatives, market plans, and commercial execution.
  • Analyze market trends, customer needs, competitive activity, and emerging opportunities to identify high-growth segments and inform strategic decision-making.
  • Partner with Global Marketing, Product Management, R&D, Business Development, Sales, and other commercial teams to support product launches, lifecycle management, and commercial excellence initiatives.
  • Develop and localize value propositions, positioning, and omnichannel marketing content that strengthen market differentiation and customer engagement.
  • Execute integrated marketing campaigns, digital programs, customer events, and go-to-market activities that drive awareness, demand generation, and business growth.
  • Build strong relationships with key nutraceutical customers, industry organizations, and internal stakeholders to gather market insights and support customer-focused solutions.
  • Monitor campaign performance and market success metrics while providing actionable recommendations to optimize marketing effectiveness and return on investment.

What we are looking for:

  • Bachelor’s degree in Business, Marketing, or a related discipline.
  • 5-10 years of progressive B2B marketing experience with a proven track record of driving business growth through strategic marketing initiatives.
  • Experience within the nutraceutical, health ingredients, life sciences, specialty ingredients, or related industries strongly preferred.
  • Demonstrated ability to leverage market data, customer insights, and competitive intelligence to identify new customer segments, strategic target accounts, and growth opportunities.
  • Strong ability to translate market intelligence into impactful campaigns, messaging, and go-to-market strategies that improve engagement, lead generation, and commercial effectiveness.
  • Demonstrated success using data-driven decision-making to optimize marketing performance, measure ROI, and improve campaign outcomes.
  • AI-savvy marketer with experience utilizing AI-enabled tools and technologies to enhance market analysis, customer targeting, content development, campaign execution, and overall marketing effectiveness.
  • Strong communication, presentation, and stakeholder management skills with the ability to influence and collaborate across regional and global teams.
  • Proven project management and multitasking capabilities, with experience managing multiple priorities in a fast-paced environment.
  • Collaborative, results-oriented professional with strong business acumen and a passion for delivering customer-focused solutions.
  • Travel up to 20% required.

About Lonza

At Lonza, our people are our greatest strength. With 30+ sites across five continents, our globally connected teams work together every day to manufacture the medicines of tomorrow. Our core values of Collaboration, Accountability, Excellence, Passion and Integrity reflect who we are and how we work together. Everyone’s ideas, big or small, have the potential to improve millions of lives, and that’s the kind of work we want you to be part of.

Innovation thrives when people from all backgrounds bring their unique perspectives to the table. At Lonza, we offer equal employment opportunities to all qualified applicants regardless of race, religion, color, national origin, sex, sexual orientation, gender identity, age, disability, veteran status, or any other characteristic protected by law. If you’re ready to help turn our customers’ breakthrough ideas into viable therapies, we look forward to welcoming you on board.

Ready to shape the future of life sciences? Apply now

Skills Required

  • Bachelor's degree in Business, Marketing, or a related discipline.
  • 5-10 years of progressive B2B marketing experience driving business growth.
  • Experience within nutraceuticals, health ingredients, life sciences, specialty ingredients, or related industries.
  • Ability to leverage market data, customer insights, and competitive intelligence to identify segments and opportunities.
  • Ability to translate market intelligence into campaigns, messaging, and go-to-market strategies.
  • Demonstrated success using data-driven decision-making to optimize marketing performance and measure ROI.
  • Experience utilizing AI-enabled tools and technologies for market analysis, targeting, content development, and campaign execution.
  • Strong communication, presentation, and stakeholder management skills.
  • Proven project management and multitasking capabilities in a fast-paced environment.
  • Collaborative, results-oriented mindset with strong business acumen.
  • Willingness to travel up to 20%.
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The Company
HQ: Basel
Year Founded: 1897

What We Do

At Lonza, we enable A Healthier World by supporting our healthcare customers on the path to commercialization. Our community of 16,000 talented employees work across a global network of more than 30 sites to deliver for our customers across the pharma, biotech and nutrition markets.

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