Associate Director, Neuropsychiatry Market Access Strategy

About This Role

The Associate Director, Neuropsychiatry Market Access Strategy is accountable for shaping and executing the US payer and marketing strategy. This role owns the translation of brand ambition into actionable access strategy and payer-facing marketing execution, ensuring that pricing, evidence, reimbursement, and channel tactics collectively enable optimal patient access.

The Associate Director serves as a strategic and operational leader, shaping access direction while also driving the development, approval, and deployment of payer and reimbursement marketing initiatives across commercial and government channels.

What You’ll Do 

• Drive market access launch strategy as well as development and execution of payer and reimbursement marketing initiatives

• Ensure alignment and coordination of Market Access & Reimbursement strategies across both commercial and government payers with US Brand/commercial partners

• Liaise with Global Value & Access / HEOR teams and US Brand teams to continuously refine payer value narrative and messaging tailored to various stakeholders, including government and private payers, health plans, and PBMs

• Collaborate with National/Regional/Trade Account teams and field reimbursement teams to understand field needs; design and execute impactful tactics and training programs

• Develop strategies and frameworks for access and reimbursement engagement with providers and other key contacts within our provider customer base

• Own the regulatory and legal approval (Promotional Review Committee/PRC) of all payer and reimbursement marketing tactics

• Manage our vendor agency of record to ensure fulfillment and execution of projects and tactics within budget

• Lead the annual brand planning process for access and reimbursement activities

• Partner closely with Business Insights & Analytics, HCP Marketing, Patient Marketing, and Neuropsychiatry Franchise leadership to monitor the progress of the various initiatives and adjust execution plan appropriately 

Who You Are 

You are a strategic thinker who loves working collaboratively across the business to design and execute solutions to complex business challenges. You are an engaging communicator who can craft a strong story and deliver it in a compelling way. You are adept at influencing without direct authority. 

Required Qualifications 

• BA, BS or equivalent required, MBA preferred 

• 7+ years of pharmaceutical, biopharma industry experience, including direct responsibility for marketing activities, ideally for payers

• Demonstrated understanding of payer market dynamics as it relates to commercialization, pricing, specialty distribution (commercial, Medicare Part D, FFS/Managed Medicaid, and VA/DoD) 

• Experience in developing tools and tactics applicable to US payer markets and customers 

• Strong sense of professionalism, accountability and urgency for defined areas of responsibility 

• Strong project management skills with the ability to independently drive projects forward to meet budgets and timelines 

• Ability to communicate tactical direction and related concepts clearly, orally and in writing, across internal and external audiences (e.g., payer account team, sales, marketing, advocacy) 

• Heightened ability to collaborate, influence, and work with a wide array of internal and external stakeholders to successfully deliver results   

• Experience managing multiple demands and priorities on time and under business constraints 

Preferred Skills

• Previous Women's Health payer and channel marketing experience 

#LI-Hybrid

Additional Information

Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.

Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance. 

In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:

• Medical, Dental, Vision, & Life insurances
• Fitness & Wellness programs including a fitness reimbursement 
• Short- and Long-Term Disability insurance
• A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
• Up to 12 company paid holidays + 3 paid days off for Personal Significance 
• 80 hours of sick time per calendar year
• Paid Maternity and Parental Leave benefit 
• 401(k) program participation with company matched contributions
• Employee stock purchase plan 
• Tuition reimbursement of up to $10,000 per calendar year 
• Employee Resource Groups participation

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about Biogen.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.