About This Role
This Associate Director Neuropsychiatry HCP Marketing is responsible for establishing strategic direction of HCP engagement for our neuropsychiatry franchise, with a focus on postpartum depression. More specifically, this position will focus on developing HCP strategic engagement plans, partner with the sales force on personal promotion and lead key solutions to educate and activate HCP audiences in Women’s Health and Psychiatry.
What You’ll Do
· Ensure specific HCP promotional initiatives, including marketing programs and campaigns, are executed effectively, efficiently, within budget and in accordance with all regulatory/legal requirements.
· Cultivate strong relationships with alliance partner, cross-functional partners, and all agencies. Manage relationship with agency to ensure expected deliverables are met.
· Lead OB/Gyn, Psychiatry and Advanced Practitioner marketing initiatives in close collaboration with our collaboration partner and other key functional partners.
Specific initiatives may include:
· Lead key components of HCP strategy, including targeting, segmentation and go to market evolution for OB/Gyn, Psychiatry and Advanced Practitioner audiences
· Lead communications plan for key HCP audiences
· Plan and execute all engaging content across personal and key omnichannel environments for HCP audiences
· Define strategy and tactical plan for supporting integrated systems to improve education and support for maternal mental health
· Drive insight driven evolution of communications and tactics by analyzing/measuring program performance and leading customer-centric refinements
Who You Are
You understand what impactful customer engagement looks like to drive behavior change. You have strong ability to effectively influence, collaborate, and communicate with internal stakeholders, at all levels of the organization, and external business partners. You love to innovate across all areas including innovative strategies, programs and tactics that leverage advancements in technology, media and communications.
Qualifications:
· Bachelor’s degree required; MBA preferred
· Minimum of 5 years of pharmaceutical or biotech product marketing/commercial experience. Proven track record of success.
Preferred Skills
· Experience within Neuro-Psych, Women’s Health, PCP and/or specialty markets that cross-cut specialized and primary care audiences
· Customer-facing experience
· Experience working with an alliance partner
· Prior product launch experience or working in underdeveloped marketplaces
· Ability to deliver results in a fast-paced environment and “roll-up your sleeves” culture. A self-starter who functions well both independently and within a team.
· Proven ability to manage multiple projects and priorities to meet deadlines.
· Ability to think innovatively in terms of engaging with customers and meeting their needs.
Additional Information
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:
- Medical, Dental, Vision, & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays + 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10,000 per calendar year
- Employee Resource Groups participation
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.
Skills Required
- Bachelor's degree
- Minimum of 5 years of pharmaceutical or biotech product marketing/commercial experience
Biogen Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Biogen and has not been reviewed or approved by Biogen.
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Fair & Transparent Compensation — Pay is generally positioned as competitive and often perceived as fair across roles, with total compensation framed as strong when bonus and equity are included. Compensation sentiment is described as above-average overall, though it varies by function and business cycle.
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Equity Value & Accessibility — Equity programs are repeatedly highlighted as a meaningful part of the total package, including stock programs and an employee stock purchase plan. Equity and bonus elements are portrayed as important contributors to feeling well rewarded beyond base pay.
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Leave & Time Off Breadth — Time-off benefits are described as distinctive, including a year-end shutdown and a paid sabbatical after extended tenure. Vacation, holidays, sick time, and personal-significance days are also presented as supportive of work-life needs.
Biogen Insights
What We Do
Through cutting-edge science and medicine, Biogen discovers, develops and delivers innovative therapies worldwide for people living with serious neurological and neurodegenerative diseases. Founded in 1978, Biogen is a pioneer in biotechnology and today the Company has the leading portfolio of medicines to treat multiple sclerosis, has introduced the first and only approved treatment for spinal muscular atrophy, and is at the forefront of neurology research for conditions including Alzheimer’s disease, Parkinson’s disease and amyotrophic lateral sclerosis. Biogen also manufactures and commercializes biosimilars of advanced biologics. With approximately 7000 people worldwide, we are truly a global organization, headquartered in Cambridge, Massachusetts, which is also home to our research operations. Our international headquarters are based in Zug, Switzerland and we have world-class manufacturing facilities in North Carolina and Denmark. We offer therapies globally through direct affiliate presence in 30 countries and a network of distribution partners in over 50 additional countries. For more information, please visit www.biogen.com. Follow us on social media – Twitter, LinkedIn, Facebook, YouTube.
