We’re looking for an Associate Director of Brand Strategy to help lead culturally grounded, insight-driven strategy for a major QSR brand, with a focus on Hispanic audiences.
This role goes beyond managing plans, you’ll shape how strategy comes to life across media, creative, and culture. You’ll be a key extension, driving work forward with clarity, rigor, and cultural fluency.
Shape the Strategy
- Collaborate with client and agency leads to define and shape the overarching brand strategies
- Translate business objectives into clear, insight-driven strategic frameworks that inform media, creative, and cross-channel execution
- Continuously refine and improve strategic approaches and workflows to drive more effective, culture-led planning
- Apply a strong understanding of media fundamentals (reach, frequency, phasing, investment levels) to develop and guide planning scenarios to make sure they deliver against KPIs and business objectives
- Serve as a trusted expert in the multicultural—Hispanic landscape, proactively delivering relevant insights, trends, and opportunities to clients and internal teams
Connect the Work
- Foster and lead collaboration across multiple internal and external teams (clients, strategy, creative, cross-channel investment teams, etc.)
- Act as the connector across disciplines, ensuring all work aligns to a cohesive and culturally relevant narrative
- Evaluate scenarios and trade-offs, bringing a strategic lens to investment decisions and channel roles
- Identify and proactively resolve gaps across teams to maintain consistency, quality, and alignment
Lead the Team
- Foster a team environment that supports growth, accountability, and continuous learning
- Promote an open and collaborative culture where diverse perspectives and ideas are encouraged
- Ensure the team is aligned and informed on broader client needs, priorities, and strategic direction
- Willingness to step into the details with direct reports to guide, problem-solve, and support execution
- Navigate high-pressure situations with composure while maintaining team morale and productivity
What You Bring
- Multicultural advertising experience required, with strong expertise in U.S. Hispanic audiences
- 5–8 years of experience across media strategy, planning, or brand strategy
- 5+ years of experience mentoring and developing team members
- Strong understanding of the Hispanic vendor and partner landscape
- Comfortable challenging the status quo, asking the right questions to ensure strategy translates into meaningful impact
- Proven ability to lead projects from start to finish in a fast-paced environment
- Strong written and verbal communication skills
- Confident presenter with the ability to influence across teams and clients
- Ability to prioritize and manage multiple workstreams with flexibility and clear communication
- Strong organizational and analytical skills
- Excellent time management and follow-through
- High attention to detail and quality of work
- Comfortable navigating media math and planning scenarios to guide, challenge and elevate team output
- Proven ability to build and maintain strong internal, external, and client relationships
Salary and Benefits
Competitive salary. Generous benefits including health coverage, unlimited PTO and matching 401(k)
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What We Do
Named “Most Innovative Agency” by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. And as a mission-based agency, our rallying cry, "Challenge the Comfortable," is our team philosophy to push outside our comfort zones to solve problems in new ways – because there can be no greatness without enduring a bit of discomfort. Canvas was created to embrace the rapid pace of change in the industry with the belief that future viability means reimagining what's possible. This fresh, strategic approach to media marketing services has produced an environment in which it’s possible to fearlessly try the unusual. Under the “Challenge the Comfortable” banner, the Canvas team dedicates itself to getting outside of our comfort zones and resisting the conventional. Launched in 2015, we are dual-headquartered in Los Angeles and New York, with regional offices in Chicago, Dallas, Denver and Atlanta. Canvas Worldwide services clients such as Hyundai, Kia, Genesis, Starz, MGM Studios, McDonald's and more. At Canvas, assumptions are left behind, everything is questioned, and in the process, the unexpected—sometimes even magical—happens daily. So, if you’re bold enough to Challenge the Comfortable… then we want YOU to come work for the most innovative agency in the country!
