Associate Director, Marketing

Posted 17 Days Ago
Be an Early Applicant
São Paulo, BRA
In-Office
Senior level
Biotech
The Role
Lead development and execution of brand and omnichannel marketing strategies for oncology/hematology products in Brazil. Drive launches, manage budgets, create promotional materials, coordinate cross-functional teams, engage key opinion leaders, track KPIs, support congress presence, and ensure compliance while supporting sales and market access goals.
Summary Generated by Built In

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

PLEASE SUBMIT ALL RESUMES/CV'S IN ENGLISH FOR CONSIDERATION

Language Requirement: Fluent English Required and Advanced Spanish Preferred

Preferred Experience: Pharmaceutical/Biotech Industry, Hematology, Oncology

Location: Sao Paulo Hybrid

General Description:

Under the direction of the Senior Commercial Director this individual is responsible to maximize the performance of BeOne’s products in Brazil. The Product/Brand Manager develops and implements the defined go-to-market strategy and is responsible for achieving defined commercial targets being supported by defined resources and investment budgets.

Responsible for developing and implementing the brand commercial strategy for Brand/Portfolio. Key responsibilities will include tactical plan development, implementation, communications, stakeholder management and tracking key performance indicators (KPI’s).

Essential Functions:

  • Building an image/brand vision and awareness for BeOne and its products in the hemato-oncology and solid tumors markets in alignment with overall business strategy
  • Strategic planning and tactical execution for the brand/portfolio, including driving the launch and setting the strategic direction of a new asset
  • Implementing local marketing strategies for upcoming launches in the haemato-oncology and solid tumor markets.
  • Provide country input into overall Global Initiatives: Contribute to cross-functional creation of regional brand plan and local and regional l tactics in alignment with international brand plan, including digital tactics
  • Lead development and implementation of omnichannel strategic and tactical plan, partnering with brand managers and cross functional teams
  • Identify agencies/vendors/technology/tools that can benefit the execution of tactics
  • Develop and create customer-centric promotional tools/materials for field-force and general business use
  • Development of aligned messaging foster relationships with key influencers, opinion leaders and medical societies. In close collaboration with cross-functional stakeholders (Sales, Market Access, Medical, Commercial Operation and Business Analytics etc.) generate relevant Market Insights (Market Research, etc.) that help develop targeted tactics and show impact of implemented tools as well as identify commercial opportunities
  • Organize regular training and updates for Customer facing team
  • Own and manage the Marketing budget; own project management (planning, execution, follow up) for commercial activities and projects together with admin support (contracts, invoices, communication, reconciliation)
  • Project management for commercial activities and projects together with admin support (contracts, invoicing, communication)
  • Achievement of the New Markets regional commercial goals and defined performance parameters.
  • Brand and budget planning and monitoring.
  • Partner with Global Supply to ensure product, minimize back orders and improve forecast error.
  • Close cross-functional cooperation with colleagues in the other departments and with the cross functional team at Regional Level.
  • Keeping management informed of any market changes/competitor activities which are relevant to strategy implementation and development.
  • Participate and support local teams in preparing BeOne presence at national and international congresses, scientific meetings, symposia and workshops
  • Drive business decisions whereby patient care is at the center of business conduct.
  • Ensure compliance across all areas to maintain the highest standards of patients focused ethical conduct in line with our values.
  • Consistently ensure operating in accordance with BeOne's Standards of conduct and all applicable local laws and regulations

Minimum Requirements – Education and Experience:

  • University degree is preferred in business, economics, biological or medical sciences.
  •  8+ years of related experience is required

Other Experience:

  • Fluent in English
  • Advantage Spanish 

Supervisory Responsibilities:  Yes -  Sales Force and Junior Product Manager

Travel:  Up to 30%

Computer Skills: Good Computer skills required (good knowledge of MS Office suite)

#LI-Remote

Global Competencies

When we exhibit our values of Patients First, Driving Excellence, Bold Ingenuity, and Collaborative Spirit, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.

  • Fosters Teamwork
  • Provides and Solicits Honest and Actionable Feedback
  • Self-Awareness
  • Acts Inclusively
  • Demonstrates Initiative
  • Entrepreneurial Mindset
  • Continuous Learning
  • Embraces Change
  • Results-Oriented
  • Analytical Thinking/Data Analysis
  • Financial Excellence
  • Communicates with Clarity

We are proud to be an equal opportunity employer. BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

Skills Required

  • 8+ years of related experience
  • Fluent English
  • Advanced Spanish
  • University degree in business, economics, biological or medical sciences
  • Location: Sao Paulo (Hybrid)
  • Good knowledge of MS Office suite
  • Experience in Pharmaceutical/Biotech industry, preferably hematology/oncology

BeiGene Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about BeiGene and has not been reviewed or approved by BeiGene.

  • Equity Value & Accessibility Equity grants and stock programs are widely available across roles, including RSU grants at hire and opportunities to participate in company equity plans. Total compensation commonly includes equity alongside base pay and incentives.
  • Healthcare Strength Health coverage is described as comprehensive and high quality, with multiple mentions of “top notch” medical benefits. This strength is consistently highlighted as a key component of the package.
  • Retirement Support Retirement offerings include a 401(k) with a competitive employer match. These features contribute to a strong overall compensation bundle.

BeiGene Insights

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The Company
HQ: Cambridge, MA
2,862 Employees
Year Founded: 2010

What We Do

BeiGene is a global biotechnology company that is developing and commercializing innovative and affordable oncology medicines to improve treatment outcomes and access for far more patients worldwide. With a broad portfolio, we are expediting development of our diverse pipeline of novel therapeutics through our internal capabilities and collaborations. We are committed to radically improving access to medicines for far more patients who need them. Our growing global team of more than 8,500 colleagues spans five continents, with administrative offices in Beijing, China; Cambridge, U.S.; and Basel, Switzerland. To learn more about BeiGene, please visit www.beigene.com and follow us on Twitter at @BeiGeneGlobal. See our community guidelines: bit.ly/39o3O6j

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