The Role
Leads market, consumer, cultural, and competitive intelligence to inform strategic planning, campaign development, brand positioning, and client growth. Conducts quantitative and qualitative research, audience segmentation, trend analysis, competitive assessments, and data synthesis. Translates complex findings into actionable recommendations, presentations, reports, and visualizations for strategy, creative, PR, and client teams. Supports intelligence tools, dashboards, new methodologies, and capability development across regional and global teams.
Summary Generated by Built In
Agency :
Havas OrtegaJob Description :
The Associate Director, Intelligence is responsible for delivering market, consumer, cultural, and competitive intelligence that informs strategic planning and campaign development across creative, public relations, and integrated marketing initiatives. This role partners closely with strategy, creative, and client teams to transform data and research into actionable insights that drive effective communications and business outcomes.The role combines audience understanding, market analysis, trend identification, and strategic thinking to support client growth, strengthen brand positioning, and identify opportunities within evolving consumer and cultural landscapes.
Key ResponsibilitiesMarket, Consumer, and Competitive Intelligence
- Conduct audience profiling and segmentation to identify target consumer groups and behavioral patterns.
- Analyze consumer attitudes, motivations, and purchasing behaviors to uncover actionable insights.
- Assess brand health, positioning, and category performance using available research and analytics tools.
- Monitor market dynamics, industry developments, and emerging category trends.
- Perform competitive landscape analyses to identify opportunities, threats, and white-space opportunities for clients.
- Design and execute quantitative and qualitative research initiatives.
- Interpret data from multiple sources, including market research, social analytics, digital platforms, and third-party databases.
- Apply data triangulation and source validation methodologies to ensure insight accuracy and reliability.
- Conduct thematic analysis and synthesize findings into clear business and communications implications.
- Translate complex data and research findings into strategic recommendations.
- Collaborate with strategy, creative, and PR teams in campaign and communications planning.
- Contribute to the development of integrated marketing and communications strategies.
- Support new business pitches and client engagements through insight-led recommendations.
- Monitor cultural shifts, societal developments, consumer behaviors, and social media conversations.
- Identify emerging trends and their potential impact on brands and communications strategies.
- Provide ongoing intelligence on audience interests, cultural movements, and digital behaviors.
- Develop compelling presentations, reports, and visualizations that communicate research findings and strategic implications.
- Present insights and recommendations to internal stakeholders and clients.
- Simplify complex information into clear, engaging narratives that support decision-making.
- Champion data-informed thinking across teams.
- Support the adoption and utilization of intelligence, social listening, and analytics tools.
- Explore new methodologies, technologies, and data sources that enhance intelligence capabilities.
- Collaborate with regional and global intelligence teams on best practices, tools, and frameworks.
- Contribute to the development of dashboards, reporting frameworks, and intelligence products.
- Expertise in audience profiling and segmentation.
- Strong understanding of brand health, brand positioning, and consumer behavior.
- Knowledge of social, digital, and media analytics.
- Strong quantitative and qualitative research skills.
- Ability to analyze and interpret complex datasets.
- Experience in data triangulation, validation, and synthesis.
- Ability to translate data into meaningful business and communications insights.
- Strong partnership skills with creative, PR, strategy, and client teams.
- Capability to connect research findings with business and campaign objectives.
- Strong awareness of cultural dynamics, consumer behavior shifts, and digital conversations.
- Curiosity about the human psyche, societal trends, and emerging platforms.
- Excellent presentation and storytelling skills.
- Ability to communicate insights clearly to both technical and non-technical audiences.
- Proficiency in creating impactful reports, visualizations, and strategic narratives.
- Bachelor's degree in Marketing, Communications, Psychology, Business, Research, Statistics, Social Sciences, or related field.
- Significant experience in market research, consumer insights, strategic planning, intelligence, analytics, or related disciplines.
- Experience working in advertising, communications, PR, media, consulting, or marketing environments preferred.
- Proficiency with research platforms, analytics tools, social listening platforms, and data visualization tools.
- Strong stakeholder management and presentation capabilities.
Contract Type :
PermanentHere at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
Skills Required
- Bachelor's degree in Marketing, Communications, Psychology, Business, Research, Statistics, Social Sciences, or a related field
- Significant experience in market research, consumer insights, strategic planning, intelligence, analytics, or a related discipline
- Proficiency with research platforms, analytics tools, social listening platforms, and data visualization tools
- Strong stakeholder management and presentation capabilities
- Experience working in advertising, communications, PR, media, consulting, or marketing environments
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The Company
What We Do
Fearless. Fast. Smart. Focused. We are on a relentless quest to be Chicago's most creative company by reinvigorating iconic American brands through cultural relevance. We are passionate makers, digital disruptors, artists who don't color inside the lines. We work smarter. Push harder. Break things. Make things. And we're always looking forward.
Why Work With Us
Our agency gets out of bed in the morning to undertake what we call 'meaningful disruption' in an industry that is in need of serious transformation. We are not looking for the same, boring solutions that are chock-full of brand and marketing rhetoric but seek people that want to change the advertising game.
