Associate Director, Integrated Insights, Analytics and Market Research

Reposted 21 Days Ago
Be an Early Applicant
Cambridge, MA, USA
In-Office
162K-223K Annually
Senior level
Biotech
The Role
Lead integrated insights and analytics for an Alzheimers asset, combining primary research and secondary data to create executive-ready recommendations. Design and manage market research, analyze claims and market data, manage vendors, partner cross-functionally, and support KPI/dashboard requirements to inform brand and launch decisions.
Summary Generated by Built In

This is a hybrid role and will require frequent on-site presence at our Cambridge MA facility

About This Role:
As the Associate Director, Integrated Insights, Analytics and Market Research you will be a pivotal member of the US Decision Sciences team supporting our Alzheimer's product while working closely with the US Brand team to uncover actionable customer and market insights for a single inline or pipeline asset across indications. You will lead the charge in crafting the integrated insights narrative for this asset, integrating both primary research and secondary data to create executive-ready storytelling that informs brand and launch decisions. Your role will significantly influence the strategic direction by synthesizing complex data into clear insights that shape brand priorities and align with decision points. This is an individual contributor role, yet integral to the success of the brand, providing crucial insights that drive business decisions.

What You’ll Do:

  • Design and execute primary market research such as segmentation, message testing, and patient/HCP studies

  • Analyze and synthesize secondary data, including claims and market data, to track performance and surface opportunities

  • Serve as the go-to insights partner for the asset, aligning work to brand priorities and decision points

  • Own the integrated insights narrative across research and secondary analytics; translate findings into clear recommendations

  • Frame ambiguous problems, propose the right research/analytics approach, and manage vendor scope, timelines, and deliverables end-to-end

  • Develop executive-ready materials tailored to senior stakeholders and present them with clarity and confidence

  • Partner cross-functionally with teams like Marketing and Market Access to translate insights into action

  • Contribute to Integrated Customer Planning (ICP) and budget planning by providing customer/market inputs

  • Support KPI and dashboard requirements by defining questions, metrics, and implications with analytics partners

Who You Are:
You are a market research expert who thrives on connecting dots across research and data to craft a clear story. You handle ambiguity with ease, structuring questions and choosing methods that drive decisions. As a credible cross-functional partner, you adapt your communication style to the audience, ensuring clarity and impact. Your high ownership and execution discipline allow you to manage multiple priorities seamlessly in a fast-moving environment.

Required Skills:

  • Bachelor’s degree required (Business, Data Sciences, or related); Master’s (MBA/MS) preferred

  • Minimum 8 years of experience in a pharma/biotech company in market research or at a market research vendor/consultancy and have extensive experience in variety of market research methodologies and projects in areas of: demand assessment, segmentation, concept and message testing, FF effectiveness studies, ATU's etc. across multiple therapeutic areas 

  • Depth in at least two competency areas: primary research methods and secondary analytics

  • Demonstrated experience leading projects end-to-end, including problem definition and vendor management

  • Strong synthesis and storytelling skills with the ability to produce concise, executive-ready PowerPoint deliverable

  • Working knowledge of common pharma data sources and analysis/visualization tools

Preferred Skills:

  • Forecasting familiarity as a plus


 

Job Level: Management


Additional Information

The base compensation range for this role is: $162,000.00-$223,000.00


Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.

Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance. 

In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:

  • Medical, Dental, Vision, & Life insurances
  • Fitness & Wellness programs including a fitness reimbursement 
  • Short- and Long-Term Disability insurance
  • A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
  • Up to 12 company paid holidays + 3 paid days off for Personal Significance 
  • 80 hours of sick time per calendar year
  • Paid Maternity and Parental Leave benefit 
  • 401(k) program participation with company matched contributions
  • Employee stock purchase plan 
  • Tuition reimbursement of up to $10,000 per calendar year 
  • Employee Resource Groups participation

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.

Skills Required

  • Bachelor's degree (Business, Data Sciences, or related)
  • Master's degree (MBA/MS)
  • Minimum 8 years of experience in market research and/or secondary analytics in biotech/pharma or healthcare consulting
  • Depth in at least two competency areas: primary research methods and secondary analytics
  • Demonstrated experience leading projects end-to-end, including problem definition and vendor management
  • Strong synthesis and storytelling skills with ability to produce concise, executive-ready PowerPoint deliverables
  • Working knowledge of common pharma data sources and analysis/visualization tools
  • Forecasting familiarity

Biogen Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Biogen and has not been reviewed or approved by Biogen.

  • Fair & Transparent Compensation Pay is generally positioned as competitive and often perceived as fair across roles, with total compensation framed as strong when bonus and equity are included. Compensation sentiment is described as above-average overall, though it varies by function and business cycle.
  • Equity Value & Accessibility Equity programs are repeatedly highlighted as a meaningful part of the total package, including stock programs and an employee stock purchase plan. Equity and bonus elements are portrayed as important contributors to feeling well rewarded beyond base pay.
  • Leave & Time Off Breadth Time-off benefits are described as distinctive, including a year-end shutdown and a paid sabbatical after extended tenure. Vacation, holidays, sick time, and personal-significance days are also presented as supportive of work-life needs.

Biogen Insights

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The Company
HQ: Cambridge, MA
9,575 Employees
Year Founded: 1978

What We Do

Through cutting-edge science and medicine, Biogen discovers, develops and delivers innovative therapies worldwide for people living with serious neurological and neurodegenerative diseases. Founded in 1978, Biogen is a pioneer in biotechnology and today the Company has the leading portfolio of medicines to treat multiple sclerosis, has introduced the first and only approved treatment for spinal muscular atrophy, and is at the forefront of neurology research for conditions including Alzheimer’s disease, Parkinson’s disease and amyotrophic lateral sclerosis. Biogen also manufactures and commercializes biosimilars of advanced biologics. With approximately 7000 people worldwide, we are truly a global organization, headquartered in Cambridge, Massachusetts, which is also home to our research operations. Our international headquarters are based in Zug, Switzerland and we have world-class manufacturing facilities in North Carolina and Denmark. We offer therapies globally through direct affiliate presence in 30 countries and a network of distribution partners in over 50 additional countries. For more information, please visit www.biogen.com. Follow us on social media – Twitter, LinkedIn, Facebook, YouTube.

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