Associate Director of External Communications (Business)

Posted An Hour Ago
Be an Early Applicant
12 Locations
In-Office or Remote
200K-240K Annually
Senior level
Information Technology • Legal Tech
The Role
Leads external communications strategy for Cooley’s business department, including media relations, reputation management, awards, thought leadership, crisis communications, messaging, and content promotion. Manages internal and agency communications professionals, advises firm leaders and lawyers, serves as a media spokesperson, and oversees team development, hiring, performance management, and communications operations.
Summary Generated by Built In
Associate Director of External Communications (Business)

Cooley is seeking an Associate Director of External Communications for Business to join the Communications team.

Position summary:  Working closely with the Director of Communications, firm leadership, the broader communications team and other business functions, the Associate Director of External Communications - Business will help shape and execute strategic external communications programs that enhance, differentiate and protect the department’s and Cooley’s reputation. The role will lead proactive media relations and reputation-building efforts across the department, helping to bring Cooley’s perspective and client work to the forefront of the business, technology and legal developments shaping the innovation economy. Duties and responsibilities include, but are not limited to, the following:

Position responsibilities:

  • Lead and manage a team of in-house and agency communications professionals responsible for building and maintaining relationships with influential media
  • Work closely with the Department Chair and business practice leadership to develop communications strategies that support strategic priorities, strengthen Cooley’s position in key markets and highlight the distinctive capabilities of the firm, its practices and lawyers
  • Oversee the strategic direction of the awards and recognitions program for the department, including prioritization, processes and the development of key submissions
  • Write and edit press releases, media pitches, talking points, statements and other firm communications
  • Develop and maintain reporting, policies, protocols and resources that support a coordinated and effective external communications function
  • Identify and shape compelling stories around the department, its clients and its lawyers, particularly across the industries and issues driving the innovation economy
  • Lead proactive external communications campaigns that position Cooley business lawyers as authoritative voices through earned media, social media, thought leadership and content promotion
  • Serve as a spokesperson and primary point of contact for media inquiries
  • Advise firm leaders and lawyers on media strategy, reputation management and sensitive or high-profile matters
  • Provide crisis communications counsel, media training and interview preparation
  • Develop messaging, media strategies, anticipated questions and responses, and other communications materials

Team leadership and management:

  • Serve as mentor to direct reports
  • Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies
  • Support business professional development and continued educational opportunities
  • In collaboration with immediate supervisor and HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events
  • Perform other duties as assigned or required

Skills and experience:  

Required:

  • After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
  • Ability to work extended and/or weekend hours, as required
  • Ability to travel, as required
  • Minimum 8 years’ direct experience (e.g., communications, public relations experience with B2B clients and at a management level) with 4+ years’ management experience (some at the senior level preferred)
  • Bachelor’s degree preferably in English, Journalism, Communications, Marketing, Business or related field
  • Experience operating at a level beyond current role expectations, providing strategic leadership, influencing key decisions, and guiding team direction
  • Experience leading people and teams, including hiring, employee development, work assignment, performance management, coaching and corrective counseling
  • Strong working knowledge of and contacts within National print, broadcast and online media. Strong handle on financial markets and business concepts and related subject matter
  • Experience with crisis and issues management communications
  • Understanding of digital marketing, social media strategies, and content creation best practices

Preferred:

  • Experience working in a law firm, professional services, and/or PR agency environment.
  • 10+ years applicable experience strongly preferred

Competencies:  

  • Strong executive presence and ability to build credibility and trust with partners on strategy and execution of communications objectives
  • Excellent written and verbal communication skills
  • Exceptional writing skills and strong attention to detail
  • Ability to lead others in developing and executing on initiatives and large-scale projects
  • Ability to motivate others and build effective and cooperative work teams
  • Strong interpersonal skills with ability to negotiate challenging situations and grasp internal politics
  • Judicious, fast-thinking and able to excel in a fast-paced environment
  • Ability to consistently meet deadlines, including self-set and multi-tasked
  • Ability to develop professional relationships both internally (with department members, lawyers and firm business professionals) and externally (with industry/regional associations, etc.)
  • Ability to simplify complex legal and business information into clear, accessible communication

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices.

EOE.

The expected annual pay range for this position with a full-time schedule is $200,000 - $240,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 25 days of Paid Time Off (“PTO”) and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.

Skills Required

  • Minimum 8 years of direct communications or public relations experience with B2B clients at a management level
  • At least 4 years of management experience
  • Bachelor’s degree, preferably in English, Journalism, Communications, Marketing, Business, or a related field
  • Proficiency in Microsoft Office Suite, iManage, and other firm applications after orientation
  • Ability to work extended and/or weekend hours as required
  • Ability to travel as required
  • Experience providing strategic leadership, influencing key decisions, and guiding team direction
  • Experience leading people and teams, including hiring, employee development, work assignment, performance management, coaching, and corrective counseling
  • Strong knowledge of and contacts within national print, broadcast, and online media
  • Strong understanding of financial markets, business concepts, and related subject matter
  • Experience with crisis and issues management communications
  • Understanding of digital marketing, social media strategies, and content creation best practices
  • Experience working in a law firm, professional services, or public relations agency environment
  • 10 or more years of applicable experience
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The Company
HQ: Palo Alto, CA
3,345 Employees
Year Founded: 1920

What We Do

Clients partner with Cooley on transformative deals, complex IP and regulatory matters, and high-stakes litigation, where innovation meets the law. Cooley has 1,300+ lawyers across 19 offices in the United States, Asia and Europe, and a total workforce of more than 3,000. Attorney Advertising: This content is provided for general informational purposes only, and your access or use of the content does not create an attorney-client relationship between you and Cooley LLP, Cooley (UK) LLP, Cooley SG LLP, Cooley HK or any other Cooley entity (collectively referred to as “Cooley”). By reviewing this content, you agree that the information provided does not constitute legal or other professional advice. This content is not a substitute for obtaining legal advice from a qualified attorney licensed in your jurisdiction and you should not act or refrain from acting based on this content. This content may be changed without notice, and it is not guaranteed to be complete, correct or up to date, and it may not reflect the most current legal developments. This content may be considered attorney advertising. Do not send any confidential information to Cooley, as we do not have any duty to keep it confidential. Cooley’s privacy policy: https://bit.ly/CooleyLLPprivacy

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