The Associate Director, Engagement Strategy is responsible for developing and managing strategic client deliverables and overseeing the day-to-day engagement needs of the business. This role requires a strong balance of strategic thinking and hands-on execution, ensuring engagement strategies align with client business objectives and drive measurable impact across channels.
What you'll do:
- Support the engagement lead in the development of customer engagement strategies aligned to client business objectives and growth targets
- Develop omni-channel engagement plans, including personas, journey maps, ecosystem planning, and activation briefs
- Create content and tactical strategies across multiple omni-channels, including website, display, social, CRM, and point of care
- Clearly communicate and present ideas, points of view, and strategies to internal teams, clients, and prospective clients
- Collaborate closely with brand planning, media, account, and creative teams to ensure alignment across all touchpoints
- Leverage customer data and insights to design engagement strategies that enhance the overall customer experience
- Present engagement results to executive leadership to demonstrate the impact and effectiveness of strategies
- Use data and performance insights to optimize and refine engagement efforts and recommend new tactics
- Stay current on industry trends, best practices, and emerging technologies related to customer engagement
- Foster a culture of collaboration, innovation, and continuous improvement within the engagement strategy team
About you:
- 5+ years of strategic planning or marketing experience within a healthcare or pharmaceutical advertising agency
- Relevant category and product launch experience
- Demonstrated experience using strategic frameworks and analytical tools
- You bring deep patient and/or DTC experience and are comfortable leading engagement strategy development
- You are a clear, persuasive communicator with strong storytelling skills
- You are highly collaborative and enjoy working cross-functionally with diverse teams
- You are analytically minded and comfortable using strategic tools and data to inform decisions
- You thrive in fast-paced agency environments and manage complexity with confidence
Skills Required
- 5+ years of strategic planning or marketing experience
- Relevant category and product launch experience
- Demonstrated experience using strategic frameworks and analytical tools
- Deep patient and/or DTC experience
Avalere Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Avalere Health and has not been reviewed or approved by Avalere Health.
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Leave & Time Off Breadth — Time off is positioned as generous, including vacation, sick leave, and a year‑end holiday shutdown. Remote work flexibility is frequently highlighted as a strong complement to PTO.
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Wellbeing & Lifestyle Benefits — Work-from-home flexibility is emphasized through a “magnet not a mandate” approach with collaboration hubs. Wellbeing resources are visible, including mental-health support networks.
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Parental & Family Support — Family-forming support and external fertility-friendly accreditation are promoted. This signals investment in parenthood pathways alongside broader inclusion initiatives.
Avalere Health Insights
What We Do
Established in 2001, Avalere Health is a purposefully built commercialization partner for the biopharmaceutical, medical technology, and wellness industries. Our team of 1,500+ experts combine their knowledge and expertise across our core disciplines—Consulting; Medical; Policy; Value, Evidence, and Access; Marketing; and Digital Experience Technology—to create the connections that make better health happen. We partner with our clients to navigate the complex and rapidly changing healthcare ecosystem. Together, our experts help clients connect patients with life-changing therapies, realizing the potential of strategies and solutions to accelerate innovation that improves lives.








