Associate Director, Digital Partnerships

Posted 14 Days Ago
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New York, NY, USA
In-Office
110K-120K Annually
Senior level
AdTech • Digital Media • Marketing Tech
The Role
Lead development and execution of digital media partnership strategy, manage client relationships, oversee partnership planning and implementation, collaborate with strategy/analytics/comms teams, drive non-traditional partnership opportunities, mentor and evaluate team members, support new business pitches, and contribute to aggregate negotiations across digital channels.
Summary Generated by Built In
Position Summary

The Associate Director, Digital Partnerships is responsible for developing, executing, and monitoring all digital media Partnership strategy and plans for clients, ensuring the work is to specification and correct as well as overseeing any applicable teamwork, resource/allocation, growth and development. The Associate Director will drive the team to explore and identify non-traditional partnerships opportunities and innovations. This is critical to their development and the success of the Partnerships division

Responsibilities
  • Direct communication with clients for all marketplace intelligence, negotiation and partnership needs and leadership accountability for team’s day-to-day responsibilities.
  • Collaborate with Strategy, Analytics and Comms Design teams to ensure alignment with and delivery against client KPI’s while managing partnership deliverable and expectations with clients on a daily basis
  • Oversee partnership plan development, recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in
  • Regularly provide performance assessments to the team and help them to work toward their professional goals and ensure the Digital Partnerships team has clear strategy, budget and objectives at all times
  • Provide partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency
  • Provide Partnerships support for various New Business pitches
  • Assist and collaborate with all MB SBU’s for maximum effectiveness and seamless integration onto client business
  • Assist MAGNA aggregate negotiations across all Digital media channels

Required Skills & Experience
  • Proven ability to develop and maintain strong professional relationships with senior-level clients, colleagues and vendors
  • Demonstrated ability to develop digital marketing communication plans specifically encompassing digital media strategies
  • Proven ability to drive projects from conception to completion; project management experience
  • Proven knowledge of online planning and research tools and resources
  • Experience with campaign management/ad serving technology: Double Click DART, and/or Atlas DMT
  • Understand the principles of marketing and advertising, as well as media concepts and terms, creative and budget requirements

Desired Skills & Experience
  • 6+ years relevant experience including 3+ years supervisory experience required
  • Programmatic experience. Experience working with a DMP preferred
  • Preferred working knowledge of third party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, eMarketer and others
  • Demonstrated critical thinking and problem-solving abilities
  • Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
  • Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition
Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position please email [email protected].

Salary Range
$110,000$120,000 USD

Skills Required

  • Proven ability to develop and maintain strong professional relationships with senior-level clients, colleagues and vendors
  • Demonstrated ability to develop digital marketing communication plans specifically encompassing digital media strategies
  • Proven ability to drive projects from conception to completion; project management experience
  • Proven knowledge of online planning and research tools and resources
  • Experience with campaign management/ad serving technology: Double Click DART and/or Atlas DMT
  • Understand the principles of marketing and advertising, including media concepts, creative and budget requirements
  • 6+ years relevant experience including 3+ years supervisory experience
  • Programmatic experience
  • Experience working with a DMP
  • Preferred working knowledge of third party Internet marketing research (comScore Media Metrix, Nielsen NetView, @Plan, eMarketer)
  • Demonstrated critical thinking and problem-solving abilities
  • Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
  • Detailed awareness of client business issues, industry and consumer trends, promotional resources, market status, and competition

IPG Mediabrands Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about IPG Mediabrands and has not been reviewed or approved by IPG Mediabrands.

  • Leave & Time Off Breadth Time off options such as discretionary/unlimited PTO, company-wide Appreciation Weeks, and Wellness Days are positioned as key parts of the package. Feedback suggests these programs meaningfully support flexibility and recovery.
  • Retirement Support A 401(k) with a clearly stated company match, vesting schedule, and access to an ESPP signal strong long-term savings support. Feedback suggests the savings plan is a notable strength within total rewards.
  • Parental & Family Support Paid family benefits and substantial parental leave are highlighted across materials. Feedback suggests caregivers can access meaningful paid time away, with specifics varying by agency and location.

IPG Mediabrands Insights

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The Company
HQ: New York, New York
10,936 Employees

What We Do

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com

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