Associate Director, Digital Marketing

Posted 7 Days Ago
Be an Early Applicant
2 Locations
In-Office
170K-220K Annually
Senior level
Biotech
The Role
Lead the digital and media strategy for pre-commercial therapies, collaborating with cross-functional teams and optimizing content across multiple channels.
Summary Generated by Built In
Mavericks Wanted

When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on
 
In 2015, we pioneered a “moneyball for biotech” approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible. 
 
Together we define white space, push boundaries and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma.

What You'll Do

We are seeking a strategist to spearhead Digital & Media efforts for three pre-commercial therapies. Reporting to the Senior Director, Digital Marketing, this person will run point for the Digital & Media team working to shape and grow Digital’s pipeline team. The role is ideal for someone who thrives at the intersection of science, strategy, and storytelling, and has experience in consumer research, channel planning, product launches, media investment and on-the-ground media execution. You will be responsible for the evolution of media, content, and channels for each pipeline therapy—ensuring strategies are tailored to healthcare professionals, patients, and scientific audiences. You’ll partner closely with existing media, social, audience, and analytics SMEs, as well as cross-functional teams including medical affairs, brand marketing, and communications. 

Responsibilities
  • Develop and implement digital and media strategies across channels, including websites, email, SEO, organic social platforms and all paid media channels
  • Monitor trends, community feedback, and industry developments to inform content and positioning
  • Define and track owned channel KPIs using tools like Google Analytics, Search Console, and other platforms
  • Represent client-side perspectives and strategies while working with agency partners to craft, finalize and approve media plans
  • Ensure all digital touchpoints reflect scientific accuracy, brand integrity, privacy policies and are optimized for target audiences
  • Advise brand marketing leads on translating complex scientific and clinical content into engaging and accessible digital formats
  • Regularly test and optimize paid and owned UX based on performance data and behavioral insights
Where You'll Work

This is a hybrid role and requires in-office collaboration 2x per week in our San Francisco Office and 1x per week in our Palo Alto office.  

Who You Are
  • 6+ years of relevant experience with a strong focus on paid media channels in the biotech, healthcare, or life sciences sectors
  • Strong understanding of the scientific communication landscape and ability to work with technical content
  • Experience managing SEO programs, content strategy, and website optimization in regulated environments
  • Familiarity with healthcare compliance, privacy (e.g., HIPAA), and digital accessibility best practices
  • Skilled in analytics platforms and CMS systems; strong project management and cross-functional collaboration capabilities
Rewarding Those Who Make the Mission Possible

We have high expectations for our team members. We make sure those working hard for patients are rewarded and cared for in return. 

Financial Benefits:

  • Market leading compensation 
  • 401K with 100% employer match on first 3% & 50% on the next 2%
  • Employee stock purchase program
  • Pre-tax commuter benefits
  • Referral program with $2,500 award for hired referrals

Health & Wellbeing:

  • Comprehensive health care with 100% premiums covered - no cost to you and dependents
  • Mental health support via Spring Health (6 therapy sessions & 6 coaching sessions)
  • Hybrid work model - employees have the autonomy in where and how they do their work 
  • Unlimited flexible paid time off - take the time that you need
  • Paid parental leave - 4 months for birthing parents & 2 months for non-birthing parents
  • Flex spending accounts & company-provided group term life & disability 
  • Subsidized lunch via Forkable on days worked from our office

Skill Development & Career Paths:

  • People are part of our growth and success story - from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility
  • We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, Spring Health & BetterUp Coaching
  • We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities
At BridgeBio, we strive to provide a market-competitive total rewards package, including base pay, an annual performance bonus, company equity, and generous health benefits. Below is the anticipated salary range for candidates for this role who will work in California. The final salary offered to a successful candidate will depend on several factors that may include but are not limited to the type and length of experience within the job, type, and length of experience within the industry, educational background, location of residence and performance during the interview process. BridgeBio is a multi-state employer, and this salary range may not reflect positions based in other states.
Salary
$170,000$220,000 USD

Top Skills

Cms Systems
Google Analytics
Search Console
Seo
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The Company
Palo Alto, CA
311 Employees
Year Founded: 2014

What We Do

BridgeBio finds, develops, and delivers breakthrough medicines for genetic diseases.

Millions worldwide are afflicted with genetic diseases, but small patient populations and industry reluctance to conduct early-stage development means that for many, treatments have not been forthcoming. We are committed to bridging this gap: between business case and scientific possibility, between patient and hope. BridgeBio creates a bridge from remarkable advancements in genetic science to patients with unmet needs via the entrepreneurial engine required to make life-changing medicines as rapidly as possible.

BridgeBio is committed to developing leaders as well as drugs. We are looking for individuals whose passion for creating life-changing medicines will inspire hands-on engagement and the dogged pursuit of novel solutions in the face of adversity.

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