Propeller is a full‑service healthcare marketing agency with a focus in digital transformation. Propeller partners with pharma and medtech clients to reimagine commercial growth through tailored, modern solutions leveraging its end‑to‑end capabilities across experience strategy, emerging tech, AI as well as legacy creative, client services, and everything in between. With a team of 150 digital-native specialists - and the power of the Omnicom Health ecosystem behind us—we blend scale and resources with a culture defined by grit, passion, and authenticity. Headquartered in Summit, NJ, with talent placed globally, we have been named as MM+M’s Best Places to Work in 2025, as well as awarded for by DigiDay for excellence in onboarding and best workplaces for working parents.
If you want to help drive the future of healthcare marketing, bring fresh and progressive thinking, and thrive operating with agility, we want to meet you!
Associate Director, Digital Engagement (Pharma Media)
Location: NYC metro area with options to work in Summit, NJ or NYC
Experience: 8-10 years
Department: Digital Engagement
Reports to: VP, Digital Engagement
Position Overview
Propeller is seeking a highly organized and proactive Associate Director, Digital Engagement (Pharma Media) to be the media Subject Matter Expert (SME) at Propeller covering omnichannel campaigns including Paid Search, Programmatic, Social, Email, Display, TV/streaming, Audio, Point of Care, EHR, Conferences/OOH across HCP and DTC campaigns. The ideal candidate brings deep media expertise with end-to-end understanding of how a media campaign is created, activated, and optimized.
The Associate Director, Digital Engagement (Pharma Media) will drive the orchestration of the partners relationships, trafficking, tagging, reporting, budget of media campaigns and be involved in strategic planning.
- AdOps Partnership: Lead the relationship with the Ad Operations agency, leading status meetings, communicate budgets, creative timing & rotations, placements, analytics, and changes to the media plan.
- Media Partner Relationships: Manages the relationship with media partners to ensure placements are correct, on strategy, on time.
- Reporting & Analytics: Overseeing the monthly collection of performance data and partner with the Strategy team to create monthly reports. Lead strategic quarterly analytics meetings and lead activation of optimizations that come out of the meetings.
- Financial Oversight: Manages the media out-of-pocket budget including coordinating the signing of IOs, detailed knowledge of when and how much will be billed by media partners, provide monthly media budgets to ad operations partners to align with strategy
- Tags & Trafficking: Communicate and understand what kind of tagging (brand safety, performance, site analytics) is applied to each tactic and be able to communicate the needs to the ad ops teams as well as communicate what kind of data is being capturing and how it can be used.
- Strategy & Planning: Ensure the media plan aligns with client objectives, media mix, and budget best practices. Drive innovation and the omnichannel customer experience by bringing new AI partner and partner capabilities into media plans.
Qualifications
- 8+ year experience and deep knowledge of the media management process and tools, preferably in an agency setting
- Pharma experience
- Deep understanding of how channels can be connected to optimize the customer experience and drive brand objectives (including display, social, search, programmatic, and email).
- Expertise with ad servers, CRM, and measurement tools Google Campaign Manager, DSPs, Google Ads, Meta, LinkedIn, Reddit, YouTube, GA4, , Salesforce, Crossix
- Strong understanding of tagging, trafficking, QA, and digital media measurement.
- Familiarity with ad verification/fraud tools (e.g. IAS, DoubleVerify).
- Experience with data governance and compliance protocols
- Excellent organizational, project management, and communication skills.
Preferred
- Bachelor’s degree in Marketing, Advertising, Business, or related field.
Omnicom Health is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
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What We Do
Making Innovation a Reality. Propeller is a digitally-native healthcare marketing agency that leverages its full-service offering to bring brand vision to life.
