Associate Director, Data Science

We are looking for an exceptionally awesome Associate Director, Data Science, to join our team in a full-time capacity at ROI·DNA. This position reports to our Associate VP, Data Science & Behavioral Analytics.

Our Values

• We are a culture-first company
• We care about our people, who are the heart of our success
• We believe we are better together
• We are passionate marketers who are highly self-motivated and care about our work and community
• We take pride in our commitment to an inclusive culture
• We are inventive, always do it right, bring our whole self, and above all, no assholes allowed
• #WeAreROIDNA

About you

You possess a solid background in the digital marketing ecosystem, encompassing areas such as marketing analytics, marketing technology, or the execution and management of digital marketing programs. Your expertise lies in the application of data science solutions within marketing.

Your innate curiosity and passion are centered around crafting innovative data science solutions that address fundamental challenges in marketing. You have a particular interest and expertise in the realm of account-based experience (ABX), where your skills in data science significantly contribute to the advancement and effectiveness of marketing strategies.

This role is a hybrid data position that spans the entire data lifecycle. You will be involved in managing and maintaining data pipeline, supporting the data visualization function, interpreting and analyzing data, advancing data science projects and moving the organization forward into the next level of data maturity.

What you'll be doing

Strategic Analytics Leadership

• Lead the development of data and model-driven decision-making strategies to enhance the success of ABX (Account Based Experience) programs.
• Implement state-of-the-art marketing analytics solutions using advanced data science techniques.
• Offer specialized guidance in research, modeling, and analytics, emphasizing the enhancement of data intelligence in ABX strategies.

Problem-Solving and Consultation

• Utilize proactive problem-solving approaches specifically tailored to address ABX challenges.
• Act as an analytics consultant for internal teams, aligning immediate project requirements with long-term organizational goals in ABX.
• Develop and execute innovative solutions to complex issues related to ABX.
• Assume responsibility for navigating undefined projects and ambiguous business challenges.

Supporting the Functioning of the Full-Data Pipeline

• Responsible for managing, maintaining and overseeing the day-to-day operations of the data pipeline, including monitoring system performance, troubleshooting issues, and ensuring data accuracy across all stages of the pipeline. 
• Maintaining documentation of the data pipeline architecture, processes, and procedures. 

Dashboard Visualization

• Support the data team in various stages of the dashboard development process, this includes data integration and preparation, collaborating with various stakeholders to understand client reporting requirements and ensuring they are translated into effective visualizations. 
• Work with the data team across the dashboard lifecycle process, supporting the team where required, particularly in the interpretation and analysis of data to ensure that the dashboards provide insights into key business metrics.

Collaboration and Partnership

• Cultivate strong collaborations with internal and external client teams on advanced analytics projects, including experimentation, modeling, and audience science relevant to ABX.
• Lead the development and upkeep of data pipelines, ensuring they are accessible to users of all skill levels.

Predictive Analytics and Modeling

• Guide the development, validation, and implementation of data science models and analytics.
• Play a pivotal role in creating a comprehensive data science toolkit focused on descriptive, diagnostic, and predictive analytics within ABX.
• Develop ABX-focused data science solutions utilizing NLP (Natural Language Processing) and customer segmentation models.

Data Science Solution Planning

• Create replicable code templates and maintain clear documentation throughout the modeling workflow.
• Produce detailed technical documents and training materials for end-users, ensuring a thorough understanding of our data infrastructure.

Communication and Presentation

• Effectively communicate complex solutions to a diverse range of stakeholders in an understandable manner.
• Design top-quality presentations that convey technical concepts clearly to non-technical audiences.
• Share insights and findings with team members to promote a data-driven decision-making culture.

Quality Assurance and Innovation

• Encourage innovative thinking and challenging traditional methods.
• Maintain the highest quality standards in work, with a focus on reproducibility, replicability, and peer review.

What you have

• 7+ years of combined industry experience in marketing, analytics, and data science.
• Extensive experience in advertising or marketing analytics, with a deep understanding of marketing insights, measurement, and the online media landscape.
• Some exposure to and experience with ABX technologies.
• Proficiency in Python for API calling, data cleaning, modeling, and visualization.
• SQL knowledge for database querying.
• Working knowledge of Google Query Language. 
• Experience with cloud-based data warehousing systems such as BigQuery and Snowflake. 
• Strong knowledge of reporting and visualization techniques.
• Proficient in using data visualization tools such as Tableau Software and Looker Studio.
• Solid understanding of classical statistical modeling methods, with the ability to interpret and explain underlying assumptions and results.
• Exceptional analytical and decision-making capabilities.
• Strong problem-solving skills with a focus on identifying actionable insights and scalable solutions.
• Ability to combine qualitative and quantitative methods for comprehensive analysis.
• Excellent verbal and written communication skills, adept at conveying technical statistical and data science concepts clearly.
• Strong presentation skills, capable of engaging both technical and non-technical audiences effectively.
• Collaborative mindset, able to work effectively with internal and external stakeholders.
• Ability to identify opportunities and develop data science solutions that add value to client projects.
• Experience in creating strategic marketing data science solutions that provide actionable, data-driven insights.
• Exemplary attention to detail and organizational skills.
• High capacity for problem-solving and a keen interest in learning and implementing new technologies.

Bonus if you have:

• Martech experience across ABX platforms, such as 6sense, Demandbase, Terminus, Bombora.
• CRM experience with  Salesforce. 
• Marketing Automation experience with platforms such as HubSpot, Marketo, Pardot
• Experience in data visualization with Tableau Software, Looker Studio.
• Experience using Snowflake. 

Company Perks

• 100% remote 
• Medical, Dental, Vision, Pre-tax medical & dependent care FSAs
• 401(k) matching program
• 20 days PTO, 11 Paid holidays & 10 Sick days
• Up to 12 weeks of Parental leave
• Monthly stipends for wellness, mobile, and at-home WiFi use
• Pet Insurance
• Quarterly volunteer hours
• Company-paid certifications 
• Performance reviews, opportunities for feedback, and 1x1s with anyone you want, whenever you want

The anticipated salary range for this position is $150k to $165k per year. Salary is determined by skills, experience, qualifications, alignment with market data, as well as internal and external equity.

About ROI·DNA

ROI·DNA, part of Hotwire Global and The Enero Group, is a full-service digital marketing agency delivering category-leading solutions to accelerate revenue for leading brands worldwide. 

From crafting bespoke Account-Based Experiences (ABX) for Fortune 500 companies to developing and designing future-proofed websites for hyper-growth companies, the agency focuses on driving radically successful outcomes for their B2B clients. 

Technology-led, ROI·DNA has developed exclusive top-tier partnerships with 6sense, Google, and Drift, helping drive over $12B in revenue for leading tech innovators including Elastic, Mollie, Drift, Salesforce, Amazon Web Services (AWS), and Cockroach Labs. 

Launched in 2009, ROI·DNA is a culture-first company built on doing it right, being inventive, encouraging employees to bring their whole selves, and maintaining a strict zero asshole policy. They exist to make a ginormous impact on their clients, their team, and the entire digital marketing world.