The Associate Director, Analytics serves as the day-to-day analytics lead for QSR client, responsible for operationalizing a measurement ecosystem that connects media investments to consumer behavior and business outcomes. This role requires execution of measurement strategies that support planning, optimization, and business growth while ensuring insights are translated into clear, actionable recommendations. As the day to day lead, it presents an opportunity to shape the measurement agenda for an iconic/beloved QSR brand.
The Associate Director will oversee advanced measurement initiatives including marketing mix modeling, incrementality testing, attribution, brand lift, and consumer research. Success in this role requires strong analytical rigor, strategic thinking, client-facing leadership, and the ability to influence internal teams and stakeholders through data driven storytelling.
Key Duties & Responsibilities Measurement Strategy & Analytics Leadership
• Partner with the SVP in deploying a full-funnel measurement strategy and test-and-learn agenda, including incrementality testing, experimentation frameworks, and iterative agile MMM approaches
• Interpret outputs across multiple measurement methodologies including agile MMMs, incrementality testing, attribution, brand lift, and audience measurement. These outputs are used for ongoing media plan optimizations and strategic recommendations
• Develop narratives that translate complex analytical findings into actionable business recommendations
• Deliver actionable insights that inform planning, and investment decisions
• Work across paid, owned and earned data sources with varying levels of granularity and attribution
• Develop quarterly learning agendas focused on key business questions, media effectiveness, and customer behavior.
• Identify optimization opportunities by understanding the consumer consideration window, research-to-purchase journey, and the media drivers that influence consumer decision-making.
Insights, Storytelling & Business Impact
• Synthesize findings across multiple data sources into concise, executive-level narratives and recommendations.
• Translate complex analytical outputs into actionable business implications for client and agency stakeholders
• Develop insights that influence media planning, investment allocation, promotional strategy, and business decisions
• Present findings to senior stakeholders in a compelling and consultative manner.
Leadership
• Serve as the primary analytics contact for day-to-day client engagement and measurement planning
• Manage relationships with internal and external clients and measurement partners.
• Manage timelines, deliverables, assumptions, risks, and stakeholder expectations across multiple measurement initiatives.
• Ensure all outputs meet quality standards and are aligned with business objectives.
• Participate in strategic planning sessions and client business reviews to provide measurement perspectives and recommendations
• Manage and mentor Analysts on the team
Reporting & Measurement Operations
• Oversee development and maintenance of reporting dashboards and campaign analysis
• Ensure outputs are actionable and support ongoing media optimization and business decision-making
• Maintain measurement roadmaps, documentation, assumptions, and best practices.
Skills & Qualifications
• 5-7 years of experience in marketing analytics, advanced measurement, media effectiveness, or consumer insights.
• Understanding of MMM, attribution, incrementality testing, experimentation, brand lift, and causal measurement methodologies.
• Experience with SQL, Tableau, Power BI, or similar analytics and visualization tools.
• Familiarity with leading measurement providers including Nielsen, Circana, DISQO, Kantar, VideoAmp, iSpot, Samba TV, or similar platforms
• Strong presentation, storytelling, and executive communication skills are a must. This is high-visibility client facing role.
• Proven experience managing and developing junior analytics talent.
• Ability to translate complex analytical findings into clear business recommendations Success in This Role
• Supports execution of the client measurement roadmap and partners with the SVP to evolve long-term measurement priorities
• Helps influence media and business decisions through outcome-focused insights.
• Builds trust with client stakeholders and agency leadership.
• Identifies opportunities to improve business outcomes by understanding the consumer journey and associated purchase behaviors that drive revenue
Skills Required
- Bachelor's degree in Statistics, Economics, Mathematics, Analytics, Marketing, or related field
- Master's degree in a related field
- 5-7 years experience in marketing analytics, advanced measurement, media effectiveness, or consumer insights
- Understanding of marketing mix modeling (MMM), attribution, incrementality testing, experimentation, brand lift, and causal measurement methodologies
- Experience with SQL and analytics/visualization tools (Tableau, Power BI, or similar)
- Familiarity with leading measurement providers (Nielsen, Circana, DISQO, Kantar, VideoAmp, iSpot, Samba TV, or similar)
- Strong presentation, storytelling, and executive communication skills
- Proven experience managing and developing junior analytics talent
- Ability to translate complex analytical findings into clear business recommendations
- Willingness to work hybrid with a minimum of 3 days in-office per week
What We Do
Named “Most Innovative Agency” by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. And as a mission-based agency, our rallying cry, "Challenge the Comfortable," is our team philosophy to push outside our comfort zones to solve problems in new ways – because there can be no greatness without enduring a bit of discomfort. Canvas was created to embrace the rapid pace of change in the industry with the belief that future viability means reimagining what's possible. This fresh, strategic approach to media marketing services has produced an environment in which it’s possible to fearlessly try the unusual. Under the “Challenge the Comfortable” banner, the Canvas team dedicates itself to getting outside of our comfort zones and resisting the conventional. Launched in 2015, we are dual-headquartered in Los Angeles and New York, with regional offices in Chicago, Dallas, Denver and Atlanta. Canvas Worldwide services clients such as Hyundai, Kia, Genesis, Starz, MGM Studios, McDonald's and more. At Canvas, assumptions are left behind, everything is questioned, and in the process, the unexpected—sometimes even magical—happens daily. So, if you’re bold enough to Challenge the Comfortable… then we want YOU to come work for the most innovative agency in the country!
