Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.
With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.
For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.
The Associate Director, IAT Strategy Lead is responsible for orchestrating integrated campaign development & execution while also shaping key components of audience and moment strategy in partnership with L’Oréal and BCL Strategy, Planning & Activation teams. This role bridges tactical delivery with strategic integration - ensuring campaigns are cohesive, culturally relevant, and built for performance across paid, owned, and earned.
Key Responsibilities
Executional Orchestration
- Own integrated timelines, deliverables, forums, and cross-agency accountability for major brand moments
- Maintain the integrated campaign plan from planning through wrap
- Translate integrated plans into BCL workflows and readiness requirements
Strategic Orchestration
- Support moment strategy definition with BCL Planning, brand and agency partners
- Shape integrated GTM narratives, audience approaches, media phasing, and channel roles across POE
- Identify integration gaps and recommend improvements to strengthen impact
- Ensure outputs ladder to business objectives and measurement priorities
Measures of Success
- Strong executional excellence with minimal friction across partners
- Noticeable increase in cohesion and strategic clarity across campaigns
- Improved effectiveness of priority moments through better integration
- Stakeholder trust: “this role drives decisions and alignment”
Required Qualifications
- 7+ years in integrated planning, media strategy, multi-channel activation or account leadership
- Strong communication and cross-agency leadership capabilities
- Working fluency in audience strategy, moment planning, cross-channel activation workflow
- Highly organized operator with strategic instincts with proven ability to drive campaigns from inception to delivery
- Comfort presenting to senior stakeholders and maintaining a strong POV
Nice to Have
- Experience in full-funnel GTM development
- Strong POV on cultural planning and media partnerships
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This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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Top Skills
What We Do
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc., delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.
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