Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.
With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.
For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.
Overview
The Associate Director, Commerce is a newly established and strategic role within the L’Oreal Luxe division. This position will serve as the and subject matter expert across all initiatives, as well as the commerce lead in the Luxe Center of Excellence (COE). This role is designed to elevate commerce rigor across the LUXE portfolio, support brands with aggressive retail growth goals, and embed commerce integration into planning, investment, and activation. The Associate Director will partner closely with Strategy, Investment, Audience, and Analytics COE and Brand leads to ensure commerce thinking is proactive, strategic, integrated, and scalable across 17+ brands.
Responsibilities
Commerce Leadership & Client Support
- Serve as the divisional expert and lead for Commerce across D2C, Retail Media (i.e. Sephora, Ulta, etc.), and Amazon
- Provide strategic leadership and hands-on support for transactional-driven brands with aggressive retail growth goals through structured commerce strategies
- Build strong, trusted relationships with retail partners, clients, and internal stakeholders
- Present commerce insights and recommendations to senior client stakeholders
Strategic Guidance & Best Practices
- Develop and implement divisional commerce playbooks across D2C, Retail, and Amazon
- Establish standardized frameworks for channel allocation, optimization, and measurement
- Develop forward-looking POVs on the retail landscape
- Surface key trends, platform innovations, and growth opportunities proactively
- Promote knowledge-sharing and cross-functional alignment within the COE
- Provide strategic guidance on branded vs. non-branded search, D2C investment, and retail partner tactical plans
Partnership & Collaboration
- Partner closely with client activation teams to ensure commerce and retail strategies are clearly translated into tactical execution, maintaining alignment from planning through activation
- Establish structured feedback loops between activation, analytics, and strategy teams to ensure retail performance learnings are captured, socialized, and incorporated into ongoing optimization and future planning decisions
- Partner with Analytics to ensure commerce performance insights inform future investment decisions
Qualifications
- 4–5+ years of experience in retail media, with deep expertise in D2C and Amazon
- Demonstrated strength in D2C strategy, planning, activation, and optimization
- Strong understanding of the retail partner ecosystem, including Sephora, Ulta, Macy’s, Amazon, and other key marketplace platforms
- Experience building structured frameworks, playbooks, or best practices 2 Confidential - Not for Public Consumption or Distribution
- Ability to translate performance data into actionable growth strategies
- Strong presentation skills and comfort engaging senior client stakeholders
- Collaborative mindset with experience working cross-functionally across strategy, investment, and analytics teams
- Demonstrated experience managing and developing high-performing teams, preferably within planning and/or retail media environments
- Hands-on experience with retail bid management and automation platforms such as Pacvue and/or Skai
- Advanced understanding of retail measurement and audience tools, including Amazon Marketing Cloud (AMC), Walmart Scintilla, etc.
- Proven ability to lead cross-functional teams, set clear strategic direction, and drive accountability across planning and retail workstreams
- Comfortable operating in a fast-paced, evolving environment and challenging existing norms when necessary
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This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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What We Do
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc., delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.
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