Associate Director, Category Management

Reposted 6 Days Ago
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Bengaluru, Bengaluru Urban, Karnataka
In-Office
5-5 Annually
Senior level
Other
The Role
The role involves developing a business plan, driving category growth, analyzing performance metrics, and working cross-functionally to scale tech categories.
Summary Generated by Built In

Interview Kickstart is a premier career transformation platform turbocharging tech careers through AI upskilling.

Founded in 2014 in Santa Clara by Soham Mehta, ex-Box Engineering Leader, and Ryan Valles, a transformative P&L leader and former CEO with a track record of scaling ventures, Interview Kickstart’s vision is to help every tech professional thrive in today’s fast-evolving tech industry.

With 40+ domain-specific courses—from foundational Machine Learning and Generative AI to Agentic AI, System Design, and DSA—Interview Kickstart equips engineers, PMs, data professionals, and tech leaders to accelerate their careers. Its 600+ instructors—industry practitioners, hiring managers, and senior engineers from FAANG+ companies—bring real-world insight and cutting-edge expertise into every classroom.

Beyond upskilling, Interview Kickstart offers end-to-end career support. Personalized mock interviews, resume and LinkedIn branding, career coaching, salary negotiation guidance, and performance-based job referrals ensure that your AI upskilling translates into real career breakthroughs. Over 25,000 professionals have already advanced their careers through Interview Kickstart.

Recognized by TIME x Statista and GSV 150 as a top EdTech company, Interview Kickstart is the go-to platform for tech professionals looking to future-proof their careers in the age of AI.

We are looking for a Category Leader who would be responsible for strategizing and growing our up-levelling tech categories. We’re looking for someone who can build long-term visions for the category and work cross-functionally to deliver results.

What does the role entail?
  • Develop the business plan and execute the P&L of the Category.

  • Define, track, and improve key metrics across the funnel. Collate and analyze key daily/weekly/monthly data on various performance parameters and report key findings.

  • Identify various marketing opportunities that allow for the business to scale up / activate specific consumer segments to grow the category.

  • Plan for optimization of campaigns for cost-efficient customer acquisition across channels.

  • Understand consumer segments, behaviour, latent needs, and value propositions through qualitative and quantitative research to identify and fill product gaps.

  • Drive category overall success & growth by working closely with Product, Curriculum, Sales, Marketing, & Operations.

  • Develop product pricing and positioning strategies.

  • Generate new product ideas, and enhancements to existing products and collate requests from both internal and external requestors.

  • Create/Improve the GTM strategy for new/existing products.

What Would Excite You?
  • Complete ownership; there is minimal management and extreme autonomy.

  • High pedigree, high caliber team.

  • Contribute directly to the success of the business & the top-line impact.

What Would Excite Us?
  • Should have 5+ years of relevant experience, and worked as a Category Growth Head or in a similar role.

  • Proven experience in launching/scaling categories of any business line in a consumer internet company.

  • MBA or B.Tech from a Tier 1 college.

  • Solid knowledge of building GTM strategies, category management, and business development principles.

  • Radical Accountability: Run the vertical like your own business.

  • Edtech market knowledge/Tech background is an added advantage.

 


Top Skills

Dsa
Generative Ai
Machine Learning
System Design
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The Company
HQ: Santa Clara, CA
318 Employees
Year Founded: 2014

What We Do

Interview Kickstart is the leading global platform for Technical Interview Preparation.

Headquartered in Santa Clara, California, our mission is to work with Software Engineers to help them transition into their dream jobs at top-tier companies. Students from our program routinely get offers from Google, Facebook, Amazon, Netflix, Apple, LinkedIn, Uber, and other top organizations after completing our program.

The following set of core beliefs drives Interview Kickstart:

Successful interview prep cannot be a spit and polish job. The only way to become part of a strong technical team is to elevate your craft to that level, i.e., technical interviews cannot be ‘hacked’. To nail them, one must invest time in becoming a better engineer.

It only makes sense to learn from engineers who have made the cut, i.e., one needs to prepare by learning from engineers who are currently already working and hiring at Google, Facebook, Amazon, and other top companies.

One needs a methodology that caters to a superior technical curriculum, retention, and sustained motivation, i.e., structured interview preparation is the only way to career up-leveling.

Interview Kickstart’s team of pedigreed instructors comprises hiring managers and tech leads from FAANG and other top Silicon Valley companies. The areas we focus on include Algorithms, Data Structures, System Designs, and Career Skills.

Our proprietary methodology covers live classes, mock interviews, timed tests, individual coaching sessions, resume reviews, career strategy, referrals, and much more.

Get offers ranging up to $933,000. Join over 5,500+ engineers who have successfully taken our program.

Interview Kickstart’s cost varies as we offer customized courses to meet the differing needs of students. The best way to know about Interview Kickstart cost is to sign-up for our pre-enrolment webinar: https://www.interviewkickstart.com

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