Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.
With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.
For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.
Associate Director, Audience & Data Strategy
The Associate Director of Audience Analytics will be instrumental in the implementation of audience strategy. This includes executing growth mapping for media planning, data strategy, audience insights creation and audience definition.
Responsibilities:
Internal:
- Provide technical subject-matter expertise and thought-leadership within assigned accounts
- People Management: Coach and mentor direct reports by supporting their career progression. Help with task delegation and assignment across the practice for ad hoc requests as needed.
- Lead the audience analytics practice by providing technical oversight to other team members across the agency
- Define sources of business growth, audience behaviors, and media habits and consumption
- Identify and evaluate most relevant data sources within Omnicom’s proprietary data platform and/or clients’ data environment (survey, behavioral, purchase, location, etc…)
- Expert storyteller, who can help decode complex audience solutions and results to technical and non-technical team via a compelling narrative
- Partner with the Activation team to help develop best in class technical solutions to optimize campaign performance
- Leverage L’Oréal USA data platform (LiveRamp) to support audience creation and insights
- Define specifications for custom audience builds to be created by Data Science in partnership with Audience Analytics and in-house teams
- Lead team in the development of both Audience Creation & Architecture
- Vendor Evaluations
- Strategic Tech Recommendations
- Integration into holistic Learning Agenda based on key business outcomes for the brand
- Written & live presentations for POVs & Thought-Leadership on Tech
External:
- Identify Client’s business issues and form hypotheses and solutions on how marketing technology and data strategies can help
- Ownership of roadmap of projects to solve for business challenges and keep clients ahead in the data and technology space
- Develop and maintain project plans, ensuring proper and timely completion of all critical tasks and delivery against client and agency needs
- Engage with client on data and technology in the paid media space
- Update clients about industry trends that impact audience strategies (publisher data platforms, cookie deprecation, etc.)
Required Skills:
- Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data, onboarding)
- Fluent in latest developments and offerings from data sources/partners
- Extensive knowledge in 1P data use cases and solutions
- Expert-level consulting skills with high profile clients
- Expertise in assessments and improvement of processes
- Excellent presentation and communication skills; experienced in managing a team
- 6+ years of audience/data strategy experience in advertising, marketing or digital consulting
- Knowledge of agency-side media campaign planning and activation
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This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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What We Do
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc., delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.
