VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.
Associate Director, Analytics
Responsibilities
- Lead the development of a robust learning agenda in partnership with client brand teams as well as agency media & strategy teams that measures media plan success
- Advise paid media teams on test setup & execution, ensuring that measurement ties back to learning agenda and client objectives
- Demonstrate strong analytical and strategic skills to help solve clients’ business problems.
- Aggregate signals gathered to provide client with success & improvement opportunities in media plans, based on learning agenda
- Supervise workstreams of junior analysts to ensure executional excellence for analytical workstreams
- Coach & develop team members on technical skills and industry best practices
- Contribute to the development of agency best practices around media analytics: measurement, learning agenda development, reporting, etc.
- Identify opportunities for leveraging 1P data to inform paid media approach: leveraging resources available to gather data, designing studies, defining success, executing and reporting
- Build and maintain deep client relationships, and collaborate with cross-functional teams within the agency
Qualifications
- A minimum 6-8 years of industry experience working within platforms, conducting analyses, and supervising junior resources, with entrepreneurial street cred and/or BA/BS degree
- Project management experience
- Ideal candidates will have consulting or similar experience advising senior leadership
- Understanding of digital media channels, with knowledge of platform best practices and media capabilities
- Experience with analytics around Performance Marketing and/or Retail Media analytics in the CPG vertical
- Thorough understanding of data modeling and Media Mix Models
- Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly
- Strong storytelling capabilities and deep experience with data visualization tools such as Tableau or equivalent
Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!
- Exact compensation may vary based on skills, experience, and location.
- Employer-sponsored 401k with match
- Medical, Dental, and vision coverage
- Unlimited PTO
- Caregiver (Parental) Leave
- Health and Wellness benefits
Top Skills
What We Do
VaynerMedia is a global creative and media agency with offices in New York, Los Angeles, London, Singapore and Mexico City. We work differently because we’re built differently.
We are consumer-centric, not boardroom-centric; We respect the internet's impact on culture, not Madison Avenue’s; We have the humility and curiosity to find what’s right, not to debate it for months on end; We are all practitioners; We scale the unscalable; We value real consumer signals; We create ideas consumer-up, not ego-down; We believe that it’s our responsibility to deliver business results for our clients.
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