The Role
Manage client relationships and business development across FMCG, retail, consumer, rural, and lifestyle sectors. Develop pitches, experiential campaigns, events, retail activations, and rural marketing programs from concept through execution and reporting. Coordinate creative, strategy, production, operations, analytics, vendors, and external agencies while managing budgets, timelines, quality, and stakeholder expectations. The role requires extensive travel for on-ground activations and events.
Summary Generated by Built In
Job Description:
Key ResponsibilitiesClient Servicing & Business Development
- Build and manage strong relationships with clients across FMCG, Retail, Consumer, Rural and Lifestyle sectors.
- Understand client briefs and translate them into innovative experiential, retail, rural and event-led solutions.
- Identify new business opportunities and contribute to pitching, proposal development and revenue growth.
- Drive end-to-end client communication, ensuring alignment on objectives, timelines, budgets and deliverables.
Experiential & Event Marketing
- Conceptualize and execute on-ground activations, brand experiences, events, launches and consumer engagement campaigns.
- Develop innovative activation ideas that create meaningful consumer interactions and deliver against campaign objectives.
- Manage projects end-to-end—from briefing and planning to execution, post-event reporting and evaluation.
- Work closely with vendors, production partners and internal teams to ensure seamless execution.
Rural & Retail Marketing
- Plan and execute rural marketing initiatives, market activations and consumer engagement programs across relevant markets.
- Leverage regional insights, consumer behaviour and local market dynamics to create effective rural campaigns.
- Drive retail activations, visibility initiatives, in-store experiences and trade engagement programs.
- Develop and implement SOPs, execution frameworks and best practices to ensure consistency and scalability across markets.
Stakeholder & Project Management
- Collaborate with Creative, Strategy, Operations, Production, Analytics and Client Servicing teams to deliver integrated campaigns.
- Manage multiple projects simultaneously while ensuring timely delivery, quality, budgets and client expectations are met.
- Track campaign performance and prepare post-campaign reports, insights and recommendations for clients.
- Manage external agencies, vendors and partners to ensure smooth and cost-effective execution.
- 8-10 years of experience in client servicing, experiential marketing, events, activations, retail marketing or rural marketing.
- Strong understanding of on-ground activations, ATL, BTL experiential campaigns, events and retail marketing.
- Hands-on experience in rural markets, regional activations and consumer engagement programs will be an added advantage.
- Strong client management, business development and stakeholder management skills.
- Ability to develop innovative campaign ideas and translate them into executable solutions.
- Excellent communication, presentation, negotiation and project management skills.
- Ability to manage multiple stakeholders, vendors and projects in a fast-paced environment.
- Willingness to travel extensively for on-ground activations and events, as required.
Location:
GurugramBrand:
PosterscopeTime Type:
Full timeContract Type:
PermanentSkills Required
- 8-10 years of experience in client servicing, experiential marketing, events, activations, retail marketing, or rural marketing
- Strong understanding of on-ground activations, ATL and BTL experiential campaigns, events, and retail marketing
- Hands-on experience in rural markets, regional activations, and consumer engagement programs
- Strong client management, business development, and stakeholder management skills
- Ability to develop innovative campaign ideas and translate them into executable solutions
- Excellent communication, presentation, negotiation, and project management skills
- Ability to manage multiple stakeholders, vendors, and projects in a fast-paced environment
- Willingness to travel extensively for on-ground activations and events
dentsu Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.
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Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
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Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
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Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.
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The Company
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
