Associate Director, Access Marketing

Reposted 11 Days Ago
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Richmond, CA
In-Office
Senior level
Pharmaceutical
The Role
Lead Patient and HCP Access & Acquisition Marketing initiatives, developing strategies for Payor pull-through, channel support, and patient access programs, while ensuring compliance and alignment with internal stakeholders.
Summary Generated by Built In

TITLE:

Associate Director, Access Marketing

Title:  Associate Director, Access Marketing

Reports To:  Director, B2B

Location:  Richmond, VA

Indivior is a global pharmaceutical company working to help change patients' lives by developing medicines to treat opioid use disorder (OUD). Our vision is that all patients around the world will have access to evidence-based treatment for OUD and we are dedicated to transforming OUD from a global human crisis to a recognized and treated chronic disease. Building on its global portfolio of OUD treatments, Indivior has a pipeline of product candidates designed to expand on its heritage in thiscategory. Headquartered in the United States in Richmond, VA,Indivior employs approximately 500 individuals globally. Visit www.indivior.comto learn more. Connect with Indivior on LinkedIn by visiting www.linkedin.com/company/Indivior.

POSITION SUMMARY: 

 We are seeking an experienced and strategic Associate Director to lead Patient and HCP Access & Acquisition Marketing initiatives.  This role will be responsible for developing and executing access marketing strategies and materials to support Payor pull-through, channel acquisition support for HCPs, and Patient access support programs. The ideal candidate will collaborate cross-functionally with Field Sales, Payor, Channel, and Training teams to ensure alignment and effectiveness of access tools and training. 

ESSENTIAL FUNCTIONS:  

The responsibilities of this role include, but are not limited to, the following: 

  •  Lead Payor pull-through strategy & execution, including leading the evolution of HCP facing field related payor pull-through materials. 
  • Oversee channel & acquisition marketing, including development of channel & product acquisition education strategies for HCPs and associated materials for field teams 
  • Own the development and maintenance of patient access support program materials and website content, in close partnership with Field Sales, Trade/Channel, Payor and HUB operations teams (e.g., hub tools, co-pay program materials, etc.) 
  • Effectively manage content & approvals through promotional review committee. 
  • Develop priorities as primary point of contact for access related training needs, collaborating closely with the Field, Payor, Channel and Training teams. 
  • Collaborate across functions with internal stakeholders including Market Access, Brand Marketing, Legal, Regulatory, and Medical Affairs to ensure compliant and effective execution of access strategies. 
  • Manage brand budget and key vendor relationships for access strategy and content creation. 

MINIMUM QUALIFICATIONS:  

  •  Bachelor’s degree in Marketing, Business, Life Sciences, or related field; MBA or advanced degree preferred. 
  • 5+ years of experience in pharmaceutical marketing, with preference for payor HUB/patient access marketing, Key accounts, or related roles.  
  • Strong understanding of payor dynamics, patient access, and HCP engagement. 
  • Proven ability to lead cross-functional initiatives and manage complex projects. 
  • Excellent communication, presentation, and stakeholder management skills. 

COMPETENCIES/CONDUCT:  

In addition to the minimum qualifications, the employee will demonstrate: 

  •  Experience with patient support programs and digital access tools. 
  • Familiarity with Formtrak or similar access platforms. 
  • Strategic thinker with a hands-on approach to execution. 

BENEFITS:  

Indivior is committed to providing a culture driven by guiding principles and top-tier benefits that match the importance of the work we do. The Indivior experience includes: 

  • 3 weeks’ vacation plus floating holidays and sick leave, plus company closure from December 24th- January 1st 
  • 401(k) and Profit Sharing Plan- Company match of 75% on your first 6% of contributions and profit sharing contribution equal to 4% of your eligible pay 
  • U.S. Employee Stock Purchase Plan- 15% Discount 
  • Comprehensive Medical, Dental, Vision, Life and Disability coverage 
  • Health, Dependent Care and Limited Purpose Flex Spending and HSA options 
  • Adoption assistance 
  • Tuition reimbursement 
  • Concierge/personal assistance services 
  • Voluntary benefits including Legal, Pet Insurance and Critical Illness coverage 
  • Gym, fitness facility and cell phone discounts 

GUIDING PRINCIPLES:  

Indivior’s guiding principles are the foundation for each employee’s success and growth. Each employee is expected to demonstrate understanding and adherence to our guiding principles in their everyday performance.  

COMPLIANCE OBLIGATIONS: 

Indivior is committed to maintaining a workplace where employees are committed to compliance and feel comfortable raising concerns about potential violations of policies or unethical behaviour. As part of your responsibilities, you are expected to: 

Employee Obligations: 

  • Have unquestionable ethics and integrity with the willingness to stand firm on these principles even under significant pressure 
  • Risk IQ: Know what policies apply to your role and function and adhere to them. 
  • Speak Up: If you see something, say something. 

Manager Obligations:  

  • Have unquestionable ethics and integrity with the willingness to stand firm on these principles even under significant pressure 
  • Reinforce risk awareness with your team, with accountability and oversight for ongoing review and mitigation. 
  • Model and reinforce a Speak Up culture on your team. 

The duties and responsibilities identified in this position description are considered essential but are not limited to only those outlined.  The employee may perform other functions that may be assigned.  Management retains the discretion to add or change the duties of this position at any time. 

EQUAL EMPLOYMENT OPPORTUNITY 

EOE/Minorities/Females/Vet/Disabled 

Top Skills

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The Company
HQ: Richmond, VA
967 Employees
Year Founded: 2014

What We Do

Indivior is a global pharmaceutical company working to help change patients’ lives by developing medicines to treat substance use disorder and serious mental illnesses. Our vision is that all patients around the world will have access to evidence-based treatment for the chronic conditions and co-occurring disorders of addiction. Indivior is dedicated to transforming addiction from a global human crisis to a recognized and treated chronic disease.

Building on its global portfolio of opioid dependence treatments, Indivior has a pipeline of product candidates designed to both expand on its heritage in this category and potentially address other chronic conditions and co-occurring disorders of addiction, including alcohol use disorder.

Headquartered in the United States in Richmond, VA, Indivior employs more than 800 individuals globally and its portfolio of products is available in over 40 countries worldwide.


Our guiding principles foster a corporate culture of trust, innovation, and a pioneering spirit:
• Focus on patient needs to drive decisions
• Seek the wisdom of the team
• Believe that people’s actions are well intended
• Care enough to coach
• See it, own it, make it happen
• Demonstrate honesty and integrity at all times

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